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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley Continental 24 is for those who find the Supersports too common

Bentley is no stranger to special-edition models. Some are like the Bentayga Falconry by Mulliner, a tasteful rolling tribute to the sport of kings. Others, such as the new Bentley Continental 24, are aimed at a slightly less conservative customer base. The Continental 24, built to commemorate the British automaker's return to the 24 Hours Nurburgring, is big, bright, and slightly less subdued than other Bentleys. As they say, different strokes for different folks. The entire run will be limited to 24 cars, obviously. The full allocation is slated just for Europe, but we're sure with enough cash Bentley can make something similar available stateside. The car is based on the new 700 horsepower Bentley Continental GT Supersports, the fastest road-going Bentley ever. In addition to the horsepower, the Supersports' W12 engine turns out 750 lb-ft of torque and, thanks to the titanium exhaust, enough noise to drown out all the haters at the local country club. The most obvious feature on the Continental 24 is the bright Monaco Yellow or St. James Red over Black Crystal paint scheme, done up similar to the Bentley Team ABT Continental GT3 race cars. The paintwork even carries to the 21-inch forged wheels, with body-matching paint filling the spokes. The exterior is finished with carbon-fiber mirrors, black brake calipers, and black brightware in place of chrome. The two-tone theme carries on inside the Continental 24, with either yellow or red accenting the nearly all black trim and upholstery. Black Alcantara seats are stitched with contrasting diamond patterns. Yellow or red sweep around and flank the cabin. As expected, the headrests are emblazoned with "Continental 24." Unsurprisingly, exclusivity doesn't come cheap. Deliveries begin in July with prices starting at ˆ250,000, or about $280,600. It's probably got a wider appeal than the admittedly niche Bentayga Falconry. Related Video: Featured Gallery Bentley Continental 24 View 12 Photos News Source: Bentley Design/Style Motorsports Bentley Coupe Luxury Performance

Chris Harris finds out if the Bentley Continental GT3-R deserves the badge

Before getting behind the wheel, Chris Harris is very confused by the Bentley Continental GT3-R. While the British brand undoubtedly has a long history in motorsports, Harris questions whether the stripped-out coupe fits the company's luxurious image. He aims to find out in his latest, drift-heavy video. Weighing in at over 4,800 pounds, this Continental is no lightweight, but the muscle comes thanks to a 4.0-liter, twin-turbo V8 making 572 horsepower and 516 pound-feet of torque. Power goes to all four wheels, but as Harris shows here, the system is still happy to let the big coupe wag its tail. He has especially nice things to say about the shorter differential that sacrifices outright top speed for better response at lower velocities. Still, the question remains whether it makes sense for a posh brand like Bentley to follow the Porsche mold with a racecar for the street. With the GT3-R limited to just 300 cars worldwide and 99 in the US for $337,000 each, a good way to find out is to take this ride with Harris.