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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley's next Mulliner-developed model will celebrate the W12 engine

Bentley demonstrated what Mulliner, its in-house coachbuilding division, is capable of when it unveiled the limited-edition Bacalar in 2020. The convertible was well received, so the British firm is reportedly planning a follow-up model to celebrate (and send off) the W12 engine. Citing an anonymous inside source, British magazine Autocar wrote that Mulliner's next car will arrive as a coupe based on the Continental GT. That doesn't mean it will look like the Continental GT; the Bacalar is an evolution of the convertible Continental yet it wears a different design. Instead, the model will allegedly borrow styling cues from the EXP 100 GT concept (pictured) that Bentley introduced in 2019. While the EXP 100 GT was electric, Mulliner's next car will receive the same 6.0-liter, twin-turbocharged W12 that powers the Bacalar. The mighty engine will be tuned to send about 650 horsepower and 667 pound-feet of torque to the four wheels via an eight-speed automatic transmission, and it will pelt the coupe from 0-60 mph in well under four seconds and on to a top speed of over 200 mph. Several improvements, like a firmer suspension system and huge carbon ceramic brakes, will let drivers make the most of the W12's power. Hand-built, the coupe will carry a base price of at least $2 million before buyers begin personalizing it; nearly every visual part of the car, including the upholstery and the paint, will be customizable. That figure will make it the most expensive car Bentley has ever released. The report adds that production will be limited to 25 units, and we wouldn't be surprised if the full batch is spoken for before the model is unveiled — even if, like the Bacalar, it's only granted "show and display" status in America. If the rumor is accurate, we'll learn more about the car in 2022 and deliveries will begin the following year. This project could move fast; it took Bentley nine months to make the Bacalar a reality. Few-off projects serve several purposes: they generate profit and they help luxury carmakers elevate and solidify their image. This coupe will also represent Bentley's way of sending off the venerable W12 engine and give the world of a preview of the firm's next design language. Related Video:

Aston Martin designs another house, this one overlooking Tokyo

In Japan, where so many apartments aren’t much bigger than the cabin of a Bentley, it probably doesnÂ’t makes sense that Aston Martin plans to build a luxury home with a vista overlooking Tokyo. Of course, the home, designed as it will be by Aston Martin artists, will feature an automotive gallery. And after oneÂ’s parked his car, he can enjoy the wine cellar, in-house cinema, gym, and the private spa. The four-story property, already sold (price not revealed) and due for completion in about a year, is the British brandÂ’s first collaboration with homebuilders in Asia, but it is not the first time Aston has dipped a toe into projects other than automobiles. In 2018, the company launched a power boat, the AM37, a $1.6 million toy that was the result of two years of research and development. Supposedly designed with similar proportions that Aston applies to its vehicles, the top trim level AM37S makes an estimated 50 knots derived from its twin 520 horsepower Mercury petrol engines. Aston Martin even got into the personal luxury submarine game. Aston has also partnered to build a 6,000-square foot  “house” called Sylvan Rock in the Hudson Valley in upstate New York, costing $7.7 million, and is collaborating on the construction of a 66-floor, high-rise condominium in MiIami. Top price for a unit: $50 million. But the view is very nice. For the so-called “holistic” extravaganza near Tokyo, Marek Reichman, executive vice president of Aston, said: “The influence of Tokyo culture, with its amazing history and style, holds an important creative space within our design studio. I see fashion, architectural and even culinary references being considered by our team.” Japanese luxury real estate developer firm VIBROA is working with Aston Martin on the project, with an eye toward expanding the carmakerÂ’s presence in Asia. Related video: