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Bentley introduces relaxation-focused Azure line of cars

A new line of Bentleys is coming, and it’s called the “Azure” line. No, it's not the reintroduction of the old Azure droptop. Similar to “Speed” or “Mulliner,” all Bentley Azure models have a focus, and this time it's comfort and relaxation. Bentley is planning on offering Azure versions of all of its cars, including Bentayga, Bentayga EWB, Flying Spur, Continental GT and Continental GT Convertible. What an Azure model amounts to is a specific set of equipment designed to enhance long journeys, or to make any kind of journey more relaxing. That being the case, every Azure is equipped with the “Front Seat Comfort Specification” that adds 22-way adjustable seats that are heated, cooled, offer six massage programs and adjustable side bolsters. The seats also use BentleyÂ’s “comfort headrests.” To enhance the ride comfort, Bentley specs all Azures with its 48-volt active anti-roll system that can decouple the roll bars to provide an extra-smooth ride. WeÂ’ve found that this system can enhance handling performance in Bentleys with it, too. You might expect it to be standard in Bentleys, but all Azure models tack on the optional Touring Specification that adds a number of driver assistance features. These include adaptive cruise control, lane-following, a traffic-jam assist feature and “Bentley Safeguard” (automatic emergency braking, emergency lane-change assist and more). Basically, the car is stacked with all of the driver assistance systems in an effort to make road trips better. BentleyÂ’s wellness crusade does not end with tech features, though. “To create the Azure range, we consulted with neuroscientists to understand the interrelationship of color, texture, tactility and even scent to create an atmosphere of relaxed serenity,” says Maria Mulder, Head of Color & Trim at Bentley. “When we see pleasing forms, shapes and colors our brains release chemicals such as dopamine that not only make us feel good but are good for our body and sense of wellbeing. Sensory receptors convert physical stimuli in neural activity, creating changes in our brain and nervous system. Every fabric, sound, motion, color and touch continuously impacts our nervous system and the Azure cabin has been finessed accordingly.” All Azure models get “wellness quilting” that is meant to be particularly pleasing to the eye and encourage touch.

Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

Bentley Flying Spur breaches in Beluga spec

Bentley did what it could to improve the styling on the Flying Spur, but if you're still of the impression that it's still a bit of a whale in its form, you may want to check out the new Beluga Specification. Available now to order on the eight-cylinder Flying Spur worldwide, the Beluga Specification features a number of upgrades designed to make Crewe's sedan look and feel more "athletic" inside and out. A unique set of 20-inch wheels and a gloss black grille distinguish the exterior, while the cabin is treated to piano black veneer, knurled shift paddles, contrast stitching, and finer carpets. Those looking to splurge (this is a Bentley, after all) can combine this package with the Mulliner Driving Specification and get 21-inch wheels along with other interior upgrades. Related Video: NEW BENTLEY FLYING SPUR BELUGA SPECIFICATION Jun 18, 2015 - New optional specification affords luxury four-door sedan an enhanced athletic stance - Striking exterior and interior styling cues boost visual appeal - Features 20" alloys, gloss black radiator and cabin styling highlights - Available exclusively on 4.0-litre twin-turbo Flying Spur V8 models (Crewe, 18 June, 2015) Bentley Motors is launching a new specification level exclusively for its Flying Spur V8 model – Beluga Specification. The contemporary trim level affords the Flying Spur sedan a more athletic stance and purposeful visual appeal. Featuring exclusive 20" Black and Bright machined alloy wheels, a gloss black radiator matrix and a body-coloured lower grille bar, the Beluga specification is the perfect enhancement for a modern performance saloon that perfectly blends craft and comfort. Inside the Flying Spur V8's sumptuous handcrafted cabin, buyers will find swathes of piano black veneer, knurled gear shift paddles, contrast stitching to the luxurious seats and steering wheel as well as deep pile floor mats and boot carpet with contrasting leather binding. When customers also specify the highly popular Mulliner Driving Specification, in combination with Beluga specification, the striking 21" 6-spoke Extrovert wheel is included. The Mulliner Driving Specification includes features such as diamond quilted hides, a knurled gear lever, drilled alloy pedals and an indented hide headlining. In 4.0-litre, twin-turbo V8 guise it develops 507 PS (500 bhp), sprinting from 0-60 mph in just 4.9 seconds (0-100km/h in 5.2 seconds) while at the same time offering a single-tank range of 500 miles.