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Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Did the new Audi R8 just get outed on Instagram?

While we can't confirm it officially, what you're looking at above, according to Instagram user dreboog (Dre Boogie), may indeed be the next Audi R8. We're expecting Audi's revised supercar to get its official debut at the 2015 Geneva Motor Show, which would makes the timing of this leak make sense. You can compare this image with the spy shots we've already seen and draw your own conclusions, but it looks about right to our eyes. There are a few interesting tidbits worth noting, the most immediately obvious being the lack of the so-called side blades that were a polarizing styling element with the first Audi R8 first hit the scene but which have since become part of the coupe's signature look. We also see a front fascia that brings the low-slung coupe more in line with the German brand's current design ethos. Besides those readily apparent cues, there's not much to glean from this Instagram leak. We'd certainly expect more power from Audi's halo car, but just how much more than the 430 horsepower offered by the current V8, 525 hp from the V10 or 550 hp from the V10 Plus, we look forward to finding out. In the meantime, feel free to let us know what you think in the Comments. News Source: dreboog via InstagramTip: Andreas Design/Style Spy Photos Geneva Motor Show Audi Coupe Performance Supercars autoblog black

Driving the Aston Martin DBX, Audi SQ5 and Hyundai Palisade | Autoblog Podcast #670

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Contributing Editor Joe Lorio. First, they talk about driving the Aston Martin DBX, Audi SQ5 and Autoblog's new long-term Hyundai Palisade. They discuss the news, including the Jeep Wagoneer and Grand Wagoneer, the BMW i4 and iX, and the Kia EV6. Last, but not least, they dig into the mailbag to help a listener choose a replacement for a long-serving Honda Pilot. Autoblog Podcast #670 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars We're Driving 2021 Aston Martin DBX 2021 Audi SQ5 Long-term 2021 Hyundai Palisade News 2022 Jeep Wagoneer is here: gigantic, luxurious and packing big V8 power BMW EV news BMW Group announces an armada of EVs that includes the full Mini range BMW i4 revealed as the 3 Series' EV sidekick BMW iX xDrive50 isn't just greener on the road, but from the get-go Kia EV6 electric car revealed with curvy sheetmetal Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: Aston Martin DBX in Stirling Green | On road, off-road and on the track