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Buy an Audi, get some free shoes

Audi is preparing to launch its annual Summer of Audi sales event, and while it might be a good time to get your hands on one of the brand's luxury vehicles, it's also a good chance to get your feet in a pair of exclusive Toms shoes. The shoemaker, which is famous for donating a pair of shoes to a person in need as part of its One For One program, plans to donate some 55,000 shoes as part of the Audi program. Here's how it works: anyone that leases or purchases an Audi – new or certified pre-owned – between June 3 and Aug. 4 gets a pair of the limited-edition shoes. Toms then turns around and donates shoes for children in need. "Through Toms One for One giving program Audi will help change the lives of thousands of children in the United States and empower new customers to be a part of this movement," Audi of America marketing director Loren Angelo said. "With Toms, we found a natural partnership. Audi aligns with likeminded companies that challenge the conventions of design and share a passion for progressive ideas." Expect to hear more about this program in the coming days as part of a television campaign featuring both the shoes and the RS7. Until then, check out the limited-edition kicks up top. Audi and TOMS® collaborate for limited-edition shoe designed exclusively for Audi buyers June 03, 2015 | HERNDON, Virginia TOMS One for One® giving program will provide 55,000 shoes to children in need this summer Customers who purchase or lease a vehicle during the Summer of Audi Sales Event will receive a pair of exclusively-designed TOMS iconic Alpargata shoes New Summer of Audi television commercial set to debut nationally Through an exclusive collaboration, Audi and TOMS have designed a limited-edition Alpargata shoe that will be available to Audi buyers during the Summer of Audi Sales Event (http://www.audiusa.com/myaudi/toms-partnership). From June 3 through August 4, customers* who purchase or lease a new or Certified pre-owned Audi vehicle will receive an offer for a pair of exclusively-designed TOMS featuring the four rings. In turn, through TOMS innovative giving program, 55,000 shoes will be donated to children in need. "Through TOMS One for One giving program Audi will help change the lives of thousands of children in the United States and empower new customers to be a part of this movement," said Loren Angelo, Director of Marketing, Audi of America. "With TOMS, we found a natural partnership.

Next-gen Audi R8 E-Tron could have 280-mile range

Will the next hypermiling contest take place between the latest iteration of the Audi R8 E-Tron and a Tesla Model S. On paper, the single-charge range between the high- and higher-end EVs are nearly identical, so it's possible. But what fun would that be, using light pedal foot and all? Audi has released the latest specs for the R8 E-Tron, and they are just beastly. The EV will deliver 456 horsepower, have 679 pound-feet of torque and will be able to jet from 0 to 60 miles per hour in less than four seconds. More stunningly, the car will have a single-charge range of 280 miles, which is about 15 miles longer than the Model S's range. Audi says the new, long-distance pack is due to " new battery cells," but declined to go into detail. Despite the excellent numbers, not everyone thinks a new R8 E-Tron poses any threat to Tesla. Prices for the "base" version of the R8 with a gas-powered V10 engine start at 165,000 euros ($185,000), and there's no guessing yet what an EV version will cost. Whatever it is, the car's been markedly improved compared to the earlier iterations. We reported on progress of the new R8 E-Tron about a year ago that the single-charge range would climb to about 250 miles, and that the mill would deliver about 376 horsepower. Audi first showed off a concept version of the car at 2009's Frankfurt Auto Show, saying at the time that the model had a single-charge range of about 150 miles. So this is good progress. Check out Audi's rather lengthy press release below. Audi presents the new R8: The sporty spearhead just got even sharper The second generation of the high-performance sports car makes its debut in Geneva 5.2 FSI engine with up to 449 kW (610 hp), 0 to 100 km/h (62.1 mph) in 3.2 seconds New multimaterial Audi Space Frame with high proportions of aluminum and CFRP No model with the four rings is closer to motorsport, none is more striking and more dynamic: at the Geneva Motor Show, Audi is presenting the second generation of its high-performance R8 sports car. The V10 mid-engine and a newly developed quattro drive ensure breathtaking driving performance, especially in the top-of-the-range version with 449 kW (610 hp): achieving 0 to 100 km/h (62.1 mph) in just 3.2 seconds, its top speed is 330 km/h (205.1 mph).

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.