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2014 Audi RS7 [w/video]

The subject of what makes up a true "supercar" is a difficult one, fraught with personal connotations and the rare ability to bring close colleagues into heated confrontation with one another in the blink of an eye. I say this because, while the 2014 Audi RS7 most certainly does not make the supercar cut on a few levels to my way of thinking - not rare enough, expensive enough or wearing an appropriately evocative body - it is unquestionably an "everyday supercar" of remarkable ability. And, pertinently, it is one that proved willing to ply its trade in every version of winter that Michigan had to offer it.
I had winter four ways during my week-long loan with the RS7. A period of crisp temperatures and dry roads, presided over by light blue skies as wide as the horizon, soon gave way to spitting, freezing rain blanketed in slightly misleading warmer air. Then there was snow. Not the massive blanket we saw in the first week of the New Year, but more than enough to see my neighbors stocking up on Ice Melt and replacing their shovels for the season. Finally, temperatures dropped to the mid teens, cottony snow compressed into a hard pack and all residual moisture on the mostly cleared roads morphed into the very slickest of ice. Timeless curses were uttered by cranky commuters in smoking breaths. Pure Michigan.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Volkswagen Group sales down 15% in pandemic year, but EV sales up 214%

FRANKFURT, Germany — German automaker Volkswagen said its global sales fell 15.2% during 2020 due to the COVID-19 pandemic but showed significant recovery toward the end of the year. The company more than tripled its sales of battery-only vehicles. Global sales for all of Volkswagen's brands amounted to 9.3 million vehicles. The fourth quarter showed a smaller decline of 5.7% and within that quarter the month of December was still further improved, showing a shortfall of only 3.2% from the same period the year before. Volkswagen said Wednesday that sales fell the most in Western Europe, by 21.6%, while China, the company's largest single market, was down 9.1% Sales of battery-only cars jumped 214% to 231,600 from 73,700 across all the company's brands. The company's electric sales leaders included the Volkswagen ID.3 compact, with 56,500, the Audi E-Tron SUV with 47,300, and the high-end Porsche Taycan with 20,000. Volkswagen said that its sales fell by less than the overall market, meaning it had slightly expanded its market share. “The COVID-19 pandemic made 2020 an extremely challenging year,” said group sales chief Christian Dahlheim. “The Volkswagen Group performed well in this environment and strengthened its market position." Volkswagen Group's brands include Volkswagen, Audi, Porsche, SEAT, and Skoda as sell as truck makers MAN and Scania.