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2017 Audi A4 2.0T Quattro Second Drive

Never mind the impending bubble burst, it's technology's time and Audi couldn't be happier. The 2017 A4 is the latest attempt to prove beauty and brawn can't beat intelligence outright. And this is the company's best case in 20 years. For two decades, the A4 has been the backbone of Audi's lineup and key in its resurgence in the post-Unintended Acceleration days. This car has managed to build up a successful following by being an alternative to the more popular BMW 3 Series and Mercedes-Benz C-Class while being nearly as good, if not actually better, than the competition. Audi chose to stake a claim in simple clothes covering technology that was more intuitive than some, being different without being difficult. But Audi is as much a part of the establishment as its big rivals now, so it's not getting any alternative breaks anymore. It's the young tech startup that's finally a grownup – and learned to dress like one. While Jonathon Ramsey got to drive this new A4 last fall in Italy, Audi sent me to San Diego last week to drive the US-spec model that goes on sale in a couple of weeks. And, in short, if you liked the old A4, you'll really like this one. If you liked the old A4, you'll really like this one. The fact this model is known internally at Audi as "B9" is a coincidence when you think about its exterior design. The new A4 is certainly attractive, but you'll have to be a huge Audi aficionado to differentiate this over the old car at a glance. And I dare you to find someone who's actually offended by any part of the design. Some creases lower down on the side of the new car help eliminate the bloated look of the outgoing model, without adding too much fuss. Audi still has Acura beat in the "precision" race. Other new details of note are a wider grille and slimmer headlights (xenons are standard, full LEDs optional) that make the front of the A4 look lower than before, and new sequential turn signals out back that are just fun to watch in traffic. Changes are far more noticeable inside. The tall, somewhat slab-sided dash of the old car is gone and replaced by something with a more airy feel that we've seen in the TT and Q7. There's less of a black dash to get in the way of the expansive windshield and generous side glass, all unusual in today's automotive landscape. You're going to enjoy the fact you can see out of the A4.

Audi EV exec compliments Tesla Supercharger network

Stefan Niemand, Audi's Director of Battery Electric Vehicles, didn't mince words that the EV market must improve, and he even applauded the American competition during a meeting of Germany's auto industry organization, the VDA. "I hate to admit it, but Tesla did everything right", he said about the Supercharger network, according to EETimes Europe Automotive. Niemand also tried to convince the members that EVs needed to improve significantly. "These cars are slower than those with conventional drive and they have a much lower range – and in compensation they are more expensive," Niemand said, according to EETimes Europe Automotive In the exec's opinion, it's acceptable if an electric vehicle is a little more expensive than the competition, but the model needs to be every bit as enjoyable to drive as one with a combustion drivetrain. Niemand championed the need for a vast recharging infrastructure and used his speech to do some cheerleading for the forthcoming production version of the company's E-Tron Quattro crossover concept. The company claims the future model can do everything Niemand is admonishing the industry about. For example, the version at the 2015 Frankfurt Motor Show could produce up to 496 horsepower for short periods and cover 311 miles on the European testing cycle. The exec's arguments echo those of Audi of America president Scott Keogh who sees a similar EV future in the US. Keogh believes the brand's electric sales could as high as 25 percent of its volume by 2025. The company is getting the public ready for this electrified powertrain transition with the A3 e-Tron plug-in hybrid, but the production E-Tron Quattro takes the idea to the next level. To solve the recharging problem, the company is also working on 150-kW fast charging network with partners. Related Video:

Audi + Airbnb: What it's like to live in a car commercial

Miles from civilization, in a lonely stretch of Death Valley, lies an unlikely sight: a sleek contemporary home – all glass, concrete, and metal – and a pair of equally modern 2017 Audi R8 V10 Plus coupes. You might have seen the combo in a TV commercial that ran during the Emmys, a spot that had us asking an obvious question: What are these objects doing together, smack in the middle of nowhere? Audi partnered with Airbnb to offer the home and the cars to seven guests. Somehow, we became lucky number eight. The spot, entitled "Desolation," promotes the carmaker's flagship alongside what ended up being an extreme rental property. The idea to build the three-bedroom, 1,200-square-foot house came from Italian writer and author Fabrizio Rondolino, who was long smitten with American desert. The home was built in 2010 using prefabricated construction by San Francisco-based architecture firm nottoscale. It's a spare elevated structure, with floor-to-ceiling windows cinematically framing the sky. To set the four-wheeled mood, images of the R8 sit where family photos would go, and a laser-cut aluminum sign over the entrance announces it as the "Home of the R8." In acknowledgement of the remoteness, a satellite phone sits charged up with clearly printed dialing instructions. An Easter egg from the ad – two jars of Leadfoot Coffee – hides in plain sight on the kitchen counter. You can rent houses like this elsewhere on Airbnb, but here's where gearheads start paying attention: The two Audi supercars counter the architectural tranquility with a combined 1,220 horsepower and an opportunity to rip through the desert at obscene speeds (not to mention several other extras you don't get with a standard vacation rental; more on that later). Seven three-day/two-night stays were offered through an extremely limited Airbnb listing. The buzz surrounding the campaign was so strong that the place booked up in less than six seconds. For what you get, this was a steal. The per-night price of $610 – a reference to the V10's horsepower figure – wouldn't begin to cover the behind-the-scenes logistics needed to coordinate and execute this marketing exercise. I was the sole member of the media invited to experience the Audi Airbnb and got to spend a weekend in this desert playground to see what it was all about. My weekend began when an Audi rep met me and my family at Las Vegas International Airport following a quick flight from Burbank, California.