2002 Audi Tt Quattro Base Coupe 2-door 1.8l on 2040-cars

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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

Audi R8 LMS GT4 debuts in New York, a ready-made race car

The new Audi R8 LMS GT4 race car has made its debut at this year's New York Auto Show. Since 2009, the Audi R8 LMS GT3 has been available for customer purchase, but this new model is intended to be even more affordable. LMS GT-class racing is some of the most entertaining out there. Unlike racing series such as Formula 1, NASCAR, or even the World Rally Championship, GTE, GT3, and GT4 cars are still based heavily on cars you can find on dealer lots today. The GT4 class was created to have a true entry-level racing series. Homologation keeps the cars closer to their production counterparts than any of the other GT classes. Engines, bodywork, and suspension are all similar to production versions, though substantially beefed up for racing. In the case of the Audi R8 LMS GT4, more than 60 percent its parts are shared with the R8 coupe. That means parts are plentiful and relatively affordable. There are some significant changes between the production and racing versions. First, the V10 in the road car is actually far more powerful. The R8 LMS GT4 is limited to 495 horsepower, though that can vary slightly to meet different regulations. Also, rather than having Audi's wonderful Quattro all-wheel drive system, the R8 LMS GT4 is rear-wheel drive. Power is sent to the wheels through a seven-speed dual-clutch transmission. Though the car is set to make its debut next month at the Nurburgring 24 Hours, it won't actually be competing until the start of the 2018 season. Audi is simply tuning the car at different tracks before asking for approval at the end of the year. Pricing hasn't been announced, but expect it to fall between the $145,000 of the RS3 LMS and the $450,000 of the R8 LMS GT3. That's not nothing, but in the world of professional racing, it's a relative bargain. Related Video:

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.