2013 Audi S8 4.0t Quattro on 2040-cars

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Audi Super Bowl ad will star creepy Doberhuahua dog

Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below.
The apparent half-breed mutt offspring of a doberman and a chihuahua is set to star in Audi's upcoming Super Bowl commercial and appears to be what was terrifying the dog-show announcers so thoroughly in the last teaser video. Audi previously announced it was focusing its Big Game ad buy on the new A3, but we'll have to wait another week to find out just how it will manage to equate its new compact luxury sedan ad hatchback to a small dog with a big bite.
In the meantime, scroll down for the teaser video.

Audi prices S8 Plus at $115k, RS7 Performance at $129k

Audi is introducing two new performance sedans at the LA Auto Show later this month. Both pack the same 4.0-liter twin-turbo V8, producing 605 horsepower and 516 pound-feet of torque (553 on overboost). The more conventional of the two is the 2016 Audi S8 Plus, which is based on the A8 and emerges as its new performance flagship. 0-60 is quoted at 3.7 seconds, with top speed electronically limited to 155 miles per hour. For all that muscle and luxury, Audi will charge $115,825 (including $925 for destination). Compared to the Mercedes-AMG S63, the new Audi offers more power (but less torque) and quicker acceleration for a much lower price. The Jaguar XJR charges about the same but gives back less muscle and performance. Joining it is the 2016 Audi RS7 Performance fastback. It packs that same engine and eight-speed automatic transmission with Quattro all-wheel drive. But in the Sportback, 0-60 is quoted at 3.6 seconds, and the top speed is derestricted to 190 mph. For the RS7 Performance, Audi will charge $129,925. That makes it more potent and just as quick, but significantly less expensive than the Porsche Panamera Turbo S. Both feature other upgrades to the wheels, aero, and interior, and come with carbon-ceramic brakes to keep all that momentum in check. They'll both reach showrooms next month. But while the RS7 will still be offered in the existing 560-hp spec for $108,900, the S8 Plus has already replaced the existing model on the Audi of America website. Audi of America announces pricing for S8 plus and RS 7 performance November 11, 2015 | HERNDON, Virginia - 4.0-liter twin-turbo TFSI engine produces 605 hp, maximum 553 lb-ft of torque - Sportier interior and exterior design elements enhance performance-oriented appearance - Both S8 plus and RS 7 performance to go on sale December 2015 Audi today is announcing pricing for the 2016 S8 plus and RS 7 performance models. With more powerful engines and enhanced design elements, the S8 plus and RS 7 performance offer elevated performance and sportiness, further reinforcing the brand's position in the premium sport sedan segment. S8 plus Enhanced for maximum performance and driving enjoyment, the 2016 Audi S8 plus is the latest variant of the A8 flagship sedan to enter the Audi lineup. Featuring a 4.0 TFSI engine with an eight-speed Tiptronic® transmission, the S8 plus produces an impressive 516 lb-ft of torque and 605 hp – an increase of 85 horsepower compared to the outgoing S8.

Leaked Audi product roadmap may confirm R8 with V6 engine

About a year ago, we reported that Audi was considering downsized engines for the new R8, which launched in V10 form. This is partially due to the Chinese market's desire for smaller displacement engines, and partially due to R8 technical lead Roland Schala's statement that a "V6 is a perfect engine for this car." This leaked upcoming product schedule, passed on by our friends at Autobahn.eu, seems to confirm these rumors. Based on the information in the image above, the R8 V6 is due in 2018. The rest of the product map seems to square with vehicles we know are in the pipeline. We spied the SQ7, A5, and R8 Spyder about a year ago, and the TT RS a few months ago. We told you in December a new Q5 is on the way, too. We just heard a credible rumor that the RS3 is on the way in 2017 as a 2018 model, and may even come to America, which squares with what we're seeing here. And we drove the Q7 E-Tron in 2015 – it's going on sale in Europe soon. This graphic puts the on-sale date as October 2017; that could be for the US market. Puzzlingly, this graphic doesn't discuss the Q2, which Audi just teased today. We're not sure what to make of that. Now onto the fun stuff. 2018 should be when Audi reveals a new A8 (featuring, most likely, a version of the futuristic Virtual Dashboard seen at CES) and A7, an RS 5 Coupe launching a few months after the A5/S5, a new A6, and the already-confirmed Q8 SUV. All expected or already confirmed. What about the cryptically-named "C-BEV?" If we extrapolate that to mean C-segment EV, if could be the Audi version of the stand-alone EV that VW is reportedly developing, and no, it's not the next E-Golf. We expected this MEB-based vehicle to debut in 2018, before the next-generation Golf, so again our rumors square nicely with what this roadmap tells us. Let's leave it at this: if you're an Audi fan, the next few years are going to be quite exciting. Expect some of these rumors to be confirmed in Geneva, so keep your eyes here for more Audi and VW info. Related Video: