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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Audi RS3 sedan spied testing at the Nurburgring

Although American enthusiasts often miss out on foreign forbidden fruit, we've known for a while that the Audi RS3 will probably make it to the United States in 2017. While there's been no official word, Audi of America CEO Scott Keogh has made it clear he wants to bring the car over. Audi already sells the handsome RS3 Sportback in Europe, but since European hot hatches don't tend to fly here it will most likely come only as a sedan. Now we have spy shots to drool over. View 7 Photos These gallery above shows the 2016 RS3 Sportback that sits at the top of the range in Europe. The RS3's turbocharged five-cylinder engine sends power through Audi's quattro all-wheel drive system, propelling the car to 62 mph in just over four seconds. We can only make an educated guess as to what will power the RS3 sedan. Quattro all-wheel drive is a given, as is turbocharging. The European RS3 Sportback comes with a seven-speed dual-clutch that will probably make it to the US. In that car, the transmission is fed by a 2.5-liter turbocharged inline five-cylinder engine making 362 horsepower and 343 pound-feet of torque. Rumors suggest that Audi will make up for lost time by giving us the 400-hp inline-five that powers the new TT RS. These spy photos show a black RS3 sedan ripping around the Nurburgring, partially covered in camouflage. Through the camo we can see all of the basic hallmarks of Audi's RS line: cues like larger wheels, brakes, and a spoiler. The front has a hexagonal pattern in the grille that's typical of RS models, while the air intakes are larger and the chin spoiler looks to sit lower than the standard car's. From the side we can see different skirts and fixed brake calipers. Around back two large exhaust pipes replace those of the standard car, which may be the biggest indication that the vehicle is in fact the RS3. Models like the S3 and S4 have quad exhaust tips, while RS models feature two large exits like the ones on the 2016 RS3 Sportback. For 2017, Audi has made some changes to the A3 line, but we haven't heard or seen anything official from Audi regarding the 2017 RS3, be it Sportback or sedan. With the A3 and S3, the interior benefits from the company's fantastic virtual cockpit digital gauge cluster. The company also added some driver assistance features and refreshed the car visually with new front and rear facias.

See the new Audi A8 early in Spider-Man: Homecoming

Audi is moving beyond being the primary car provider for Tony Stark in the Iron Man films, and is taking a major role in the upcoming Spider-Man: Homecoming film. Though product placement is generally obnoxious, at least this placement will give car enthusiasts a sneak peek at the new Audi A8. The car is slated for a full debut on July 11, but Audi says the car appears in Spider-Man, which comes out much sooner on June 28. Though the car has yet to be fully revealed, we know it will have a unique 48-volt electrical system and semi-autonomous driving technology. Audi says that some of that semi-autonomous technology will be on display in the film. As cool as that may be, we're concerned about other Audi placement in the film. Apparently an R8 convertible will reprise its role as Tony Stark's daily driver, which makes sense, but Peter Parker will be driving a TTS Roadster, which makes much less sense. In case you weren't aware, Peter Parker is a lower-middle class high school student, so unless there's a plot twist in which he comes into a lot of money suddenly, a new TTS isn't something we'd expect to see him drive. Audi doesn't give much context for the TTS's appearance, so maybe the friendly neighborhood Spider-Man borrows (or joyrides in) the Audi at some point. Related Video: Image Credit: Audi TV/Movies Audi Convertible Luxury Performance Sedan