2011 Audi S6 V-10 Awd on 2040-cars

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Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.

2013 Audi S3

Coming Soon To Our Shores With Two More Doors And A Trunk
The Audi S3 is not exactly a sales juggernaut, despite it being a bit of a legend for passionate fans of the small German premium genre. In most markets outside of Europe, people may consider such setups as the S3 three-door tested here, look at the price, and then think maybe they should just get a nice A4 sedan with greater practicality for similar cash. That certainly has been one reason Audi has never officially brought the S3 hatchback to the United States. And the 335-horsepower RS3 Sportback? Forget about it nearly everywhere but in Germanic regions, Switzerland and the UK.
All of which automatically turns the new S3 hatchback into an unattainable object of desire for many fans of the four-ringed brand. The good news, of course, for many markets not on the three-door or S3's dance card is that most of us will get a shot at buying the new S3 sedan that will be powered by the same drivetrain tested here. We reported heavily on the sedan version from the recent New York Auto Show and are convinced that there is much for North American shoppers to like.

Audi Sport is actually a thing, and it's set to fight BMW M, Mercedes-AMG 

"Essentially, the name Audi Sport positions an enterprise already used to become better-recognized by the public and sets itself up to grow as a result." BMW has its M performance subsidiary. Mercedes-Benz has AMG. So what does Audi have? Some would say "nothing," a few would answer "Quattro," while many others would respond to that by saying, "Don't be stupid, Quattro's their all-wheel drive system." Well, it is, but Quattro GmbH is also the name of the company that has been tasked with creating Audi's highest performance cars, plus special-order customization, customer racing, and the Audi Collection of merchandise. Trouble is, nobody really knew that, as it was in no way a public-facing brand. That all changes with the entity now rechristened as Audi Sport. It doesn't stop there. "We wanted to have recognition for the R8 and RS models on a broad level," said Filip Brabec, vice president of product development. Audi Sport allows those models to be more easily identified as something different and special, much as AMG models are. "It's not just a piece of marketing material, but it'll also be recognized at a dealership." Around half of Audi dealers in the United States have signed up to be Audi Sport dealers, granting them unique training, access to track events and signage. The dealer buildings themselves will have special areas devoted to Audi Sport. So essentially, the name Audi Sport positions an enterprise already in use to become better-recognized by the public and sets itself up to grow as a result. But be it called Quattro GmbH or Audi Sport, what is it that they exactly do? Besides the R8, which it completely developed and manufactures, all its RS models are done in concert with Audi AG. Yet, that "done in concert" process has changed a bit over the years and head of Audi Sport product development Stefan Reil has been there from the RS cars' beginning 19 years ago. "When we started, our cars were launched in the last one or two years of the base Audi cars," Reil said. "We started development when the base cars were already in development or on the road. Now we have a much closer interaction with the people at Audi AG. Even when they start the concept work for the new car, we are right there in that process." View 23 Photos In the beginning, his small team would work on developing one car, finish it, and then move onto the next. Now, his much larger team is running multiple projects at the same time.