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Audi 3D-printed this tiny Type C racer, we want to drive it

See this little guy? No, not the one driving – that's Professor Hubert Waltl, Audi's head of production and Volkswagen's chief toolmaker. The thing he's driving, though, is a 1:2 scale replica of the 1936 Auto Union Type C. And it was 3D-printed entirely in house. Not in one piece, mind you. It's too big for that. But the Audi Toolmaking division employed metal printing technology to fabricate all the parts that went into this replica of one of the most dominant of the Silver Arrow grand prix racers of the pre-war era. It's essentially like the pedal car Audi rolled out nine years ago, or the E-Tron concept it showed us nearly five years ago. Only this one uses more advanced manufacturing techniques. Aside from making us want to drive it like nobody's business, the half-sized vehicle serves to showcase the advancements which Audi and the VW Group are making in manufacturing – particularly in the area of 3D printing. The German automaker presently has the technology to print laser-melted layers of metallic powder – either steel or aluminum – with grains measuring half the diameter of a human hair. The equipment can handle objects as large as 7.9 inches high by 9.5 inches wide – which, as small as this little car looks, is still a bit too large to simply print out in one piece. Audi Toolmaking prints "Auto Union Typ C" - Exact model of the "Silver Arrow" from a 3D printer - Audi Board of Management Member for Production Prof. Dr. Hubert Waltl: "This underscores our pioneering role in toolmaking." From powder to a component: With a 3D printer, Audi Toolmaking has produced a model of the historical Grand Prix sports car "Auto Union Typ C" from the year 1936. The company is now examining further possible applications of metal printers for the production of complex components. At the same time, Audi is creating important synergies with toolmaking in other parts of the Volkswagen Group. "We are pushing forward with new manufacturing technologies at Audi Toolmaking and at the Volkswagen Group," stated Prof. Dr. Hubert Waltl, Audi's Board of Management Member for Production and Head of Toolmaking at the Volkswagen Group. "Together with partners in the area of research, we are constantly exploring the boundaries of new processes. One of our goals is to apply metal printers in series production." The Volkswagen Group has a total of 14 toolmaking units in nine countries. Under the leadership of Prof. Dr.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi wants to keep you healthy while behind the wheel

Health tracking is all the rage. You can get smart watches and smart wristbands and all sorts of silly tech to give you intricate metrics about your wellbeing. Hell, my bathroom scale is connected and will automagically sync my latest weight, body fat, and heart rate readings to an app on my smartphone. Bathroom scales and wearables aside, Audi is hoping to bring this fitness-tracking tech to four wheels with its new Fit Driver system. No surprise, the new program was announced at the technophile's paradise that is the Consumer Electronics Show. Paired with a wearable, like an Apple Watch or FitBit, that would monitor heart rate and skin temperature, the car's sensors can track a driver's breathing and driving style. This data can be analyzed alongside weather and traffic information, effectively allowing the car to determine how stressed or tired a driver is. Systems within the vehicle would then be tweaked to "relax, vitalize, or even protect the driver." This can take the form of an automatic massage and adjustments to the cabin temperature, ambient lighting, and infotainment. So when you're about to go full road rage because there's a Camry doing ten under in the left lane, Sirius could flip on the easy listening of Watercolors to calm you down. Naturally, this technology is still in the early stages, and there's no word about when it could actually arrive in production vehicles. But as driverless systems evolve, Audi is aiming to develop such an advanced health suite that an autonomous vehicle could detect a medical emergency, pull over safely, and call for assistance. Here's to the future, folks. Check out the official release below. Audi Fit Driver Audi envisions a future in which drivers leave their cars more relaxed than when they entered them. The car, as a personal yet simultaneously connected space, is ideal for health and fitness monitoring. Under the motto "my Audi cares for me", Audi Fit Driver will become a supportive driving companio. The Audi Fit Driver project focuses on the well-being and health of the driver. A wearable (fitness wristband or smartwatch) monitors important vital parameters such as heart rate and skin temperature. Vehicle sensors supplement this data with information on driving style, breathing rate and relevant environmental data such as weather or traffic conditions. The current state of the driver, such as elevated stress or fatigue, is deduced from the collected data.