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Audi A3 E-Tron Sportback already getting residual value love

It's a tricky game, but the folks at Auto Bild and market research institute Schwacke are looking into the future. Through the mists of future time, they say that they think that buying an Audi A3 Sportback e-tron plug-in hybrid today is going to look like a smart buy in a few years. The German automaker likes what it sees in terms of resale value for the plug-in hybrid A3, Audi's first mass-produced plug-in, and the car has already been named a "Wertmeister." That's the "value champ" designation that Auto Bild hands out every year. Audi says the A3 e-tron has the "most stable residual value in its class," and is expected to retain more than 57 percent of its original value four years after rolling off the dealership lot. That gives the plug-in hybrid bragging rights to the "Wertmeister" award for the Compact Car category. Audi also won second place in the Full Size category with its Audi A6 Avant 3.0 TDI The German automaker started sales of the A3 e-tron last summer in Germany, pricing the model at about $51,500. The cars has 204 horsepower, can go from 0 to 60 miles per hour in less than eight seconds and has an all-electric range of up to 31 miles. Check out Audi's press release below, and take a look at our First Drive impressions of the model here. Audi A3 Sportback e-tron is "Wertmeister 2015" Auto Bild crowns Audi A3 Sportback e-tron "Wertmeister 2015" Audi A6, Audi A7 and Audi Q3 also awarded top-three places Ingolstadt/Berlin, February 5, 2015 – the Audi A3 Sportback e-tron* is the car with the most stable residual value in its class. That was the conclusion drawn by Auto Bild and market research institute Schwacke. The A3 e-tron stands out with the best residual value forecast among the compact cars, receiving the title "Wertmeister 2015". Every year, Auto Bild and Schwacke select the cars in each class that are expected to depreciate the least during the following four years. The winners take the "Wertmeister" title. The Audi A3 Sportback e-tron is the winner in the "Compact Car" category with a residual value of 57.3 percent. The Audi A3 e-tron is the first plug-in hybrid from Audi. It combines sporty power with impressive efficiency and abundant driving enjoyment with unrestricted everyday utility.

Audi A4 TDI plans scrapped for the US

It comes as no great surprise, but Audi of America president Scott Keogh told Automotive News that the automaker has ditched plans to offer the 2.0-liter TDI-powered A4 here in the US. Despite what you may be thinking, Keogh claims the decision isn't based on the ongoing talks between parent company Volkswagen and US regulators regarding the diesel emissions scandal. (Currently, Audi and Volkswagen are awaiting EPA certification for their diesel engines in the US.) The reason, he says, is that the demand for diesel sedans is low here, particularly when compared to the company's lineup of crossovers. "The marketplace speaks, we listen to the marketplace, and the marketplace told us, 'Go with SUVs,'" says Keogh, presumably in his usual straightforward, assuring manner. That's not to say, though, that one doesn't have an effect on the other. We've already seen that the scandal has had an impact on sales. Now, in a country where many were already under the assumption that diesel engines were dirty and noisy, it's no revelation that automakers are less than enthusiastic about expanding their grease-burning offerings. While the news is a bit of a bummer for those of us who have long hoped for more widespread diesel options here in the States (and for whom the whole Dieselgate debacle is downright depressing), there's still plenty to look forward to in terms of greener, cleaner Audis. At the A3 E-Tron event late last year, Keogh was bullish on EVs, promising that it was just the first step in a "substantial commitment." Audi's plan is, in Keogh's words, to "start with the plugs, come in with the full BEVs and then keep rolling from there." He repeated these assurances at the LA Auto show, saying that he expects 20 to 25 percent of Audi's sales to be plug-in vehicles by 2025. Plus, despite the whole diesel thing (which, to be fair, affects far fewer Audi cars than Volkswagens), Audi has been killing it lately. February sales marked a streak of 62 consecutive months of record sales in the US. For an automaker that is repeatedly saying that it believes the future is in electrification, this bodes well for us. Related Video:

Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.