2013 Audi S5 Premium Plus, 8k Miles, Warranty, Loaded, 60k Window Sticker on 2040-cars

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Audi RS5 gets big turbocharged power and an angry new look

Menace has always been one of the keys to Audi's RS 5 coupe, from the fat wheel arches to the rumbling evocative exhaust note to the brutal straight-line performance. That's not going to change with the new version, but Audi is talking loudly and proudly about how the RS 5 debuts the new RS design language, partly in the hope that people don't labor on the disappearance of its V8 engine. Yes, the all-new RS 5 Coupe uses the same Porsche-engineered biturbo V6 as the Porsche Panamera, and uses it to such effect that it extracts 444 horsepower and 443 pound feet of torque from its 2.9 liters of displacement. Those 443 lb-ft is a full 125 more than the V8 could ever muster, and it's available from 1,900 rpm to 5,000 rpm. That kind of power is sufficient to push the RS 5 to 62 miles per hour in 3.9 seconds on the way to a limited 155-mph top speed (there's an optional 174-mph limiter, too). The all-wheel-drive Quattro RS 5 Coupe doesn't suffer much in performance in the switch from the naturally aspirated 4.2-liter V8 to the force feeding of a V6, but it remains to be proven whether the sound can be as captivating. The Porsche-sourced engine continues the current trend of "hot vee" engines, situating both of its turbochargers inside the vee-angle of the engine, and combines centrally-mounted direct fuel injectors with a short stroke to boost power and improve economy. The high-compression Miller-cycle motor also lets the RS 5 Coupe pull its consumption down 17 percent to 32 miles per gallon (or 197 grams/km of CO2 emissions) on the European driving cycle. Expect US mileage numbers to be significantly lower. The new RS 5 is also significantly lighter, pulling 132 pounds from the previous V8-powered model's mass, despite all the turbo plumbing, to weigh 3,649 pounds. A BMW M4-style carbon-fiber roof helps keep the weight down. Audi feeds its newfound V6 power through an eight-speed automatic transmission and permanent all-wheel drive, with 60 percent of the drive nominally headed to the rear end. The hard-turning sport differential is an option. Audi's reborn RS 5 rides on five-link suspension systems at both ends to keep suspension bits precisely location and improve ride quality, while sitting 0.8 inches lower than the standard A5 Coupe. It has the usual Audi Sport array of go-faster options for its go-fastest front-engined coupe, including the more aggressive Dynamic Ride Control damping system, carbon-ceramic brakes and sharper steering ratios.

First official Audi R8 photo leaks

The next-gen Audi R8 makes its grand debut in a just a few days at the 2015 Geneva Motor Show. However, leaks aren't uncommon for such a highly anticipated model, and it appears that the first official shot of the future supercar is now online. Autoblog en Espanol claims this is the first leaked factory photo showing the new Audi R8 completely undisguised. The single image depicts the supercar from the front, and it looks a lot like both Audi's own official teaser and the previous blurry image from Instagram. Based on this picture, the German designers thickened the outline around the grille at the front and added vertical slats at each corner. They also removed the gentle curve in the headlights in favor of a completely angular look. While the side blades were one of the major styling features of the original, their appearance has been toned down by removing the vertical, contrasting strip running up the body. Though the exterior design seems to evolve the R8 slightly, there are some big changes for the powertrain. Audi is ditching the V8 for the latest model and opting for two tunes of the 5.2-liter V10. The standard version gets 540 horsepower, and the Plus pushes output up to 610 hp. The top trim can reportedly hit 60 miles per hour in 3.2 seconds and reach a top speed of 205 mph. Although, there are already the rumors of other variants, including a turbo V6, coming later. Related Video:

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.