2013 - Audi S5 on 2040-cars

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Audi adding 11 new models, focus on CUVs and fullsize luxury

A press release celebrating Audi's delivery of 1.5 million vehicles this year contains almost a passing reference to the future of its lineup: Audi will add 11 models, expanding from 49 models to 60. The news was delivered at the Audi Forum Ingolstadt during the handover of an A3 Sportback to its German buyer, as execs noted that the brand has hit its target of 1.5 million in annual sales two years earlier than planned.
CEO Rupert Stadler said Audi will "expand our product range from the current 49 to 60 models. We see a great deal of potential, particularly in the SUV segment and in the especially prestigious fullsize category." We have little idea of what kinds of cars that could entail right now, other than the Q1, but we'd like to think it could include an RS8, a production version of the Sport Quattro concept and even the Nanuk.
The model aggrandizement will be part of Audi's push to reach two million annual sales by 2020. You can get a few more details on it in the press release below.

Audi's CES interior concept foretells a screen-filled A8

Audi is once again offering a glimpse into its future interior-design plans at CES. The new setup is called Virtual Dashboard and is both an extension and an evolution of Virtual Cockpit, which made its debut in Vegas two years ago before winding up in the TT. While this interior mockup is pulled from Audi's recent E-Tron Quattro concept, our man on the ground at CES was told this is "very close" to the interior we'll see in the next Audi A8, which is due in a year or so. Virtual Dashboard is screen-heavy in stark contrast to Virtual Cockpit's single, driver-focussed gauge display. It keeps that and adds a pair of screens to the mix, all of them using OLED (organic light-emitting diode) tech. The central screen measures 14.1 inches diagonally and is curved with a rhomboid border; its AMOLED (active matrix organic light-emitting diode) allows for the irregular shape and curvature. Below that sits a more normal, rectangular screen; both are very well integrated into their surroundings. And as in many current Audis, the shift lever acts as a comfy wrist rest. On the top screen, drivers and passengers get what Audi calls classic information – navigation, audio, settings. The lower screen provides big favorite buttons and also houses on-screen buttons for the climate control. When it's called for, the lower display turns into an input tablet for handwritten entries, an evolution of the small separate touchpad offered in current Audis. The displays use swiping and other gestures familiar to smartphone users, which allow them to interact with each other, for example when swiping to accept a call and move its info to the gauge display. The screens provide haptic feedback that goes beyond what automakers are offering today. Our man at CES says button presses only result from deliberate presses of the screen, meaning you can rest a finger over your selection and it won't activate until you press, just like a real button. Novel. The steering-wheel controls also provide haptic feedback and have been simplified compared to what's on Virtual Cockpit today. When it hits production in the A8 and other vehicles, all of this will be built on the next generation of Audi's infotainment platform, which it's creatively calling MIB2+. It offers more computing power than the current MIB2 system, allowing it to run more displays and offer more connected services over an LTE connection.

2015 Audi RS7 Dynamic Edition is a pretty car for a pretty penny

Making its world debut at the New York Auto Show, and commanding a $40,250 premium over the base RS7, is Audi's new 2015 RS7 Dynamic Edition that arrives with an MSRP of $146,045 (including destination and delivery). The range-topping hatchback is designed to showcase Audi's exclusive program, which allows customers to choose choose from the automaker's long list of options and then take the customization one step further with bespoke paintwork, upholstery, bodywork and wheels.
The interior features Black Valcona leather seats with Crimson Red honeycomb stitching, and matching Crimson Red seat belts. The contrasting color is carried through to the stitching on the dashboard, center armrest, door panels, shift boot and center console. Carbon fiber inlays provide additional contrast. The exterior is offering in four colors (Ibis White, Suzuka Gray metallic, Daytona Gray pearl and Phantom Black pearl), with each arriving with performance-oriented DRC suspension (with three-stage adjustable dampers), 21-inch Gloss Black wheels, Tornado Red painted brake calipers and sport exhaust. A carbon fiber front splitter, rear diffuser and carbon fiber engine cover complete the package.
Like the standard RS7, the Dynamic Edition arrives with a twin-turbocharged 4.0-liter V8 rated at 560 horsepower and 516 pound-feet of torque. With an eight-speed automatic transmission, running through Audi's Quattro permanent all-wheel drive and a sport differential, the four-passenger vehicle will crack the 60 mph acceleration benchmark in a reported 3.7 seconds - and, thanks to cylinder-on-demand technology, it avoids a gas-guzzler tax. The RS7 Dynamic Edition arrives at dealerships in early summer.