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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

2016 Audi S8 Plus Quick Spin

Congratulations, that big promotion finally came through, and along with it, a new company car. So go big or go home. Never mind the modest A8 L, with the sensible six-cylinder. The Earth-moving A8 L with its powerful W12, perhaps? No way. You didn't get to the top by being timid or ostentatious, so you choose the new-for-2016 S8 Plus, with a 605-horsepower version of Audi's 4.0-liter, twin-turbo V8, available with an $11,000 Dynamic package that adds ceramic brakes, a sportier exhaust, a rear carbon fiber lip spoiler so tiny you are surprised it does anything, and a boost in governed top speed from 155 miles per hour to 190. Yeah, that's the ticket. The 85-horse boost in power over the outgoing S8 comes from different valve timing, new exhaust valves, and modified turbochargers. The S8 Plus is docile enough around town to carpool to the company luncheons, but point it towards some wide open spaces, and it's a blistering executive express. Driving Notes Much of our Florida test was done in conditions ranging from damp to deluge. Despite the fact that the Audi had summer tires on its 21-inch wheels, the S8 was startlingly sure-footed. Thanks, Quattro all-wheel drive, and a set of better-than-expected Dunlop tires. Power is linear and progressive, and the eight-speed Tiptronic transmission is prepared to downshift at a moment's notice, but is never busy or intrusive. We seldom used the manual shift paddles behind the steering wheel. The comparison between the Dodge Charger Hellcat and this S8 Plus is admittedly absurd, but they are big, heavy, four-door cars with monster motors. And while the Hellcat wants you to hear and feel every engine revolution and supercharger whine, the S8 Plus does all it can to shield you from the drama taking place under the hood. Which is why you look down and suddenly you're going 90. "Dynamic steering" allows for adjustments in steering feel, and we weren't fans in the stiffest setting – it felt notchy and artificial. Comfort mode felt more natural and still gives you all the feedback you need. "Adaptive sport air suspension," though, we had no problem with. It makes short work of potholes and irregular pavement, but firms up when you are cornering – admittedly, in Florida, we had to seek out the rare corners. This is a state with roads designed using a T-square. The aluminum body weighs just 510 pounds. The overall weight of 4,685 pounds, though, means there is still a lot of mass to slow down and steer through corners.

Autoblog's ultimate holiday rides

Over the hills and through the woods, it's the time of year when many of us visit family and friends for the holidays. But getting there can be a chore. It's cold and snowy across much of the United States, and even if the climate is favorable, the drive to grandmother's house often is not. Think back to holiday road trips of yore: They probably included crying babies, antsy children, hungover adults and frequent bathrooms stops all around. Now, we're all at different life stages here at Autoblog, and the perfect car for one staffer might be as useful as a team of Budweiser Clydesdales to another. Some of us bounce from family event to family event with children and a labrador in tow, while others prefer a quieter, simpler holiday. But whatever the endeavor, we all need wheels. With that in mind, here is the unofficial Autoblog list of the ultimate cars in which to tackle the holiday season. 2015 Ferrari FF To borrow a chestnut from Top Gear presenter James May, "As you'd expect, I've done this properly." That oddly voluptuous ruby bolide in the photo above? It's a 2015 Ferrari FF – all 652 all-wheel-driven horsepower of it. What makes a Ferrari the ideal for holiday time in PaukertLand? My Midwestern winter breaks are wonderful, but they're typically frenetic and slushy, involving a lot of schlepping from house to house and even city to city, not to mention inevitable last-minute runs for forgotten presents and dinner ingredients. Needless to say, a powerful V12 is a welcome ally for such duties. And this one isn't just a friend when the road is clear. The FF has been gifted Ferrari's novel 4RM AWD system, and despite sitting lower to the ground than, say, an SUV, it's a pretty effective tool for real winter driving, especially when outfitted with a set of snow tires. Unlike other Ferraris, it's also a rather practical thing, with legitimate seating for four adults and 15.9 cubic feet of cargo space – that's precisely as much room as a Mercedes E-Class – and you can fold the rear chairs and cram 28.2 cubes-worth of holiday cheer in the back. Okay, so it's far from cheap and fuel economy isn't that great, but who cares? Just drop a paddle-shifted gear or two, bury the throttle and Repeat The Sounding Joy. Ain't the holidays grand? – Chris Paukert Executive Editor 2015 Chevrolet Tahoe My Mom gives out more presents than any other human being I've ever encountered.