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See the new Audi A8 early in Spider-Man: Homecoming

Audi is moving beyond being the primary car provider for Tony Stark in the Iron Man films, and is taking a major role in the upcoming Spider-Man: Homecoming film. Though product placement is generally obnoxious, at least this placement will give car enthusiasts a sneak peek at the new Audi A8. The car is slated for a full debut on July 11, but Audi says the car appears in Spider-Man, which comes out much sooner on June 28. Though the car has yet to be fully revealed, we know it will have a unique 48-volt electrical system and semi-autonomous driving technology. Audi says that some of that semi-autonomous technology will be on display in the film. As cool as that may be, we're concerned about other Audi placement in the film. Apparently an R8 convertible will reprise its role as Tony Stark's daily driver, which makes sense, but Peter Parker will be driving a TTS Roadster, which makes much less sense. In case you weren't aware, Peter Parker is a lower-middle class high school student, so unless there's a plot twist in which he comes into a lot of money suddenly, a new TTS isn't something we'd expect to see him drive. Audi doesn't give much context for the TTS's appearance, so maybe the friendly neighborhood Spider-Man borrows (or joyrides in) the Audi at some point. Related Video: Image Credit: Audi TV/Movies Audi Convertible Luxury Performance Sedan

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.

2016 Technology of the Year Finalist: Audi Virtual Cockpit

The heart of most infotainment systems is a touchscreen in the center console. In many systems, some information can be sent to the gauge cluster in slightly redacted form – stripped-down navigation commands, basic audio info, that sort of thing. To get the full story, the driver has to take their eyes off the road and look to the middle of the dashboard. Audi's Virtual Cockpit, in essence, ditches the center screen and places all that information in the gauge cluster. The high-resolution TFT screen is just over a foot wide, and it has two main modes: Classic view, and Infotainment view. Classic looks like many other traditional TFT gauge clusters, with large traditional gauges and the ability to display a decent amount of information in the space in-between. Go into Infotainment view, and the gauges shrink and head to the lower corners, freeing up a much larger amount of real estate for, say, the nav system map. The gauges also get out of the way when utilizing the menu, entering a destination, or that sort of thing. The four main modes are standard stuff. Virtual Cockpit will show you navigation, media, phone, and trip computer information in large or small formats. You interact with Virtual Cockpit with a familiar MMI wheel-type controller in the center console, like in many other Audis, or with buttons and a scroll/push wheel on the left side of the steering wheel. Climate control functions are handed by physical controls cleverly integrated in the center three vents. It takes a lot of processing power to make all this work as well as it does, and that's handled by NVIDIA's Tegra 3 processor – a quad-core processor usually seen in tablets and smartphones. The system is quick and responsive, and we found the high-resolution screen to be impressively sharp. If there's a downside, it's that Virtual Cockpit doesn't leave an opportunity for a passenger to step in and, say, enter a destination or change the radio station without altering what's right in front of the driver. It could be inconvenient at best, distracting at worst, to have the nav system directions you're trying to follow suddenly be superseded by the audio menu. Adding a small secondary screen for the passenger could be one fix; a connected companion smartphone app another. In the meantime, it's an impressive implementation of a clever idea.