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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Daily Driver: 2016 Audi A7

Daily Driver videos are micro-reviews of vehicles in theAutoblog test fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2016 Audi A6, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. Show full video transcript text Hey, all. This is Seyth with Autoblog, and I'm in the 2016 Audi A7 3.0. It's interesting, initially, I thought that I wouldn't do any kind of video review on this car because I've already done reviews on the Audi RS7 and the Audi S7. I didn't want to be overly heavy handed on the Audi A7 range, but I thought I'd at least do a quick update because it's a little bit interesting to compare and contrast all three versions of the car. This A7 has got a supercharged 3.0-liter V6 engine. It makes 333 horsepower, 325 pound-feet of torque. The MSRP starts around $69,000 when you factor in the destination charge. The one that I'm driving is right around $78,000. You look around the cabin, and you see typically nice Audi fare. It definitely feels like you're in a high-end car. Compare that to the S7, and you lose about 120 horsepower, and you add to that sticker price around $14,000. Move up to the RS7, which if you'll remember I characterized as a supercar with a hatchback, you're down way more than 200 horsepower and right around $35,000. When you take the step down especially in power you expect that the performance is not only going to lag but might be a little bit disappointing being as I was in the fancier ones first. The truth is after all these miles, this car is really fantastic especially the RS7. It really surprised me with its ability to combine just crazy good performance with great livability, never overly harsh, not a lot of impact noises. The suspension didn't beat you up. All that is obviously true of this A7 too. You don't have that top end and maybe not all of the outright ability, but it still feels very capable and a lot of fun to drive when you want to push it. You get a powerful V6, which makes the car feel pretty damn fast. Now as I'm speeding along here, I don't get the same sort of aural enjoyment from this car as I do from the V8s. Those guys just sound crazy good especially when you're really getting into it. The V6 you really got to work at to hear even, but it's satisfying, and it just feels nice and light and powerful when you're going down the road.

Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.