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Audi and Mercedes both outsell BMW in January

There won't be any celebrations in Munich this month, as BMW was outsold by arch-nemeses Audi and Mercedes-Benz. The Bavarian company finished behind Audi in January, which took the top spot for the first time since June of last year, Bloomberg reports. Ingolstadt rode high on a 10-percent bump in sales, while Mercedes saw a larger 14 percent increase. BMW, meanwhile, only saw a modest 6.3-percent sales increase last month, thanks in large part to its struggles in China. The company's sales there increased at about half the rate of its chief competitors, with a 7.9-percent jump to Mercedes and Audi's roughly 15-percent increases. Perhaps more worrying for BMW, though, is that this could become something of a trend for the company. According to Bloomberg, issues with Chinese dealers who cancelled orders over sales targets and bonuses combined with what the publication calls aging models, could spell bad news for the German marque. "This looks like a pretty significant decline in growth compared to Mercedes and Audi," Bankhaus Metzler analyst Juergen Pieper told Bloomberg. "I think this will continue during the next few months." News Source: BloombergImage Credit: Matthias Schrader / AP Earnings/Financials Audi BMW Mercedes-Benz

Audi stretches the A8L even more for one special European buyer

An anonymous European buyer decided that the standard Audi A8L just wasn't long enough, so this wealthy person ordered a one-off A8L Extended with six doors. It's capable of seating six people in luxury. The massive sedan now measures 20.9 feet versus 17.3 feet for the standard, already large A8L. The wheelbase also grows to 13.8 feet from 10.2 feet for the regular version. You might expect the A8L Extended to have facing seats inside like a limousine, but all the passengers actually look forward. The decision probably doesn't aid in having a conversation during the drive, but it's what the buyer wanted. The third row has an entertainment display and refrigerated storage box. The second and third rows also have power adjustable seats in beige Valcona leather. It took a year for Audi's engineers to figure out how to build this beast while retaining the A8's rigidity. The builders eventually settled on adding extruded aluminum sections to the side sills and center tunnel to get the extra length. They also included extra cross braces in the roof, and a 7.9-foot glass panel to lets more light into the cabin. The powertrain consists of Audi's 3.0 TFSI with 306 horsepower and 325 pound-feet of torque and an eight-speed automatic gearbox. The A8L Extended retains the company's Quattro all-wheel drive system and can reportedly accelerate to 62 miles per hour in 7.1 seconds. That's not lightning quick but still plenty for a vehicle that weighs 5,331 pounds. The A8L Extended likely won't remain a one-off for long. According to Audi, the customer response has been quite positive, and the company has already received requests to build more. Representative unique specimen: Audi A8 L extended Premium manufacturer develops and builds 6.36-meter (20.9 ft) sedan to special customer order One-off specimen meets same standards as production model Comfortable and spacious seating for six Audi puts the customer first, however out of the ordinary their requirements may be. An example of this is the Audi A8*: at the request of a European customer the premium brand has built a first one-off version of the sedan in king-size format. Measuring 6.36 meters (20.9 ft) in length and with a wheelbase of 4.22 meters (13.8 ft), the A8 L extended* affords top-class comfort for passengers occupying all of its six seats. A concept that generates customer: Audi has further requests for the custom product already.

Audi's next-gen "matrix beam lighting system" under threat from Washington

Automotive News reports Audi may have a hard road ahead of it when it comes to convincing federal regulators to allow the company's new matrix beam lighting. The system uses small cameras to detect other vehicles on the road and darkens specific elements of the high-beam pattern to provide maximum nighttime visibility without blinding other drivers. Audi has been displaying this technology on its concept cars for a couple of years now (including the Crosslane Coupe Concept shown above at its 2012 Paris Motor Show reveal). Audi hopes the technology will effectively do away with the industry's current high and low beam settings, but the National Highway Traffic Safety Administration doesn't allow such a system under its current laws. Federal Motor Vehicle Safety Standard 108 specifically says headlamps are not to shine in this dynamic of a way.
Audi has asked has asked NHTSA for more clarification to determine what, if any elements of the matrix beam lighting technology can legally be used on US-specification vehicles. But American buyers may have to settle for systems that automatically dim their high beams until the rules get a bit more clarification.