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Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.

Meet the first of four Audi A4s coming to our long-term fleet

Yes, you read that right, this is the first of a quartet of A4s we'll be looking at over the course of the year. We're kicking things off with an Audi A4 Premium Plus sedan, and we'll be looking at other iterations of the A4 line later on: the A4 Prestige, Allroad, and S4. What we hope to do is provide you with a thorough examination of each variation, and hopefully give you some guidance on what's worthwhile and what isn't. But first, let's introduce you to the A4 Premium Plus. What we got The A4 Premium Plus is the middle child of the standard A4 line, fitting between the entry-level Premium and the top level Prestige. Stepping up to the Premium Plus adds 18-inch alloy wheels, LED headlights, an S Line body kit, Bang & Olufsen sound system, parking sensors, aluminum window trim, and heated power seats with memory. The model we received from Audi has a number of upgrades that bring it quite close to the Prestige trim level. Most notable is the Technology package, which adds the Audi Virtual Cockpit instrument panel, which replaces the physical gauges with a big LCD screen. It also comes with rear cross traffic alert. A First Edition package was added, too, which adds cooled sport seats, a three-spoke steering wheel, and unique wheels and aluminum interior trim. Our favorite part, is the sport package, which adds sportier suspension, a black headliner, and the aforementioned sport seats. What we skipped Really, we didn't skip much here – this particular A4 Premium Plus is pretty loaded. The only packages not included were the Cold Weather package, which includes heated rear seats and steering wheel, and wheel and tire options. The heated steering wheel isn't necessary since winter is almost over (at least we hope). The cost of these packages added up fast, too. Moving up to the Premium Plus trim over the standard Premium added $3,800. The Technology package was $3,250, the First Edition package was $1,100, and the Sport package tacked on $750. Along with the white paint at $575, our Audi has over $9,000 in options. That brought our tester up to $49,825 from a base MSRP of $40,350. We like everything that's been added. If we were to pick packages we could live without, though, we'd probably pick the Technology and the First Edition packages. As slick as the LCD instrument panel is, there's nothing wrong with physical needles and dials.

Will Audi surprise us with an all-electric SUV?

Audi may be looking to get seriously competitive in the electric vehicle market, according to a report from Reuters. The company has plans prepared for a range of EVs that would compete with the likes of BMW and Tesla. In a market where innovation is seen as valuable, getting on board with electrification could help Audi avoid appearing out of step with the rest of the crowd (and the market), with analysts predicting a sharp uptick in battery-powered cars in the next several years. Building on the E-Tron line, which already includes the A3 E-Tron, Audi will begin offering an electric version of its R8 supercar in Europe next year. According to two confidential sources at Audi, the company also has plans for high-performance electric sedans and SUVs. It appears as though Audi is taking direct aim at Tesla with alternatives to the current Model S and the upcoming Model X SUV. Advantage: Audi? Without getting into too many specifics about such plans, the sources did confirm the existence of blueprints for an Audi Q8 E-Tron. Audi has said that any future electric cars would have a target range of 400 kilometers (about 249 miles), but previous reports suggest that the Q8 E-Tron could have a range of about 370 miles. That could be a serious challenge for Tesla. Advantage: Audi? All the German automakers have electric tricks up their sleeves. BMW has its i line, with the i3 making headway and the i8 expected to sell well. Mercedes-Benz has gotten into the game the B-Class Electric Drive. Also, its parent company Daimler has a stake in Tesla. Now, Audi appears poised to launch its own diverse electric fleet, and the next move might just be an SUV. And while this added competition might seem like tough news for Tesla, the proliferation of EVs, and the growing infrastructure that goes along with it, is more likely a tide that raises all (electric) ships - something that Elon Musk seems to understand very well.