Audi S4 Premium Plus on 2040-cars

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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Audi moving ahead with Q1 crossover

Audi crossovers have been getting smaller with each passing year. What started with the Q7 has since downsized to the Q5, then to the Q3, and now reports coming in from Germany reaffirm speculation that Ingolstadt is preparing to go one more size down with a Q1.
The new pint-sized premium crossover would likely share the platform that underpins the Volkswagen Polo and Audi's own A1. Although the architecture has already been modified to accommodate all-wheel drive, Autobild suggests that the Q1 would be a front-drive-only affair, which might limit its appeal somewhat, but then most buyers probably wouldn't opt for all-wheel drive anyway.

Control your Audi with your Apple TV, if you want to

Not to dash your hopes right up top, but this isn't a way to remotely drive an R8 from the comfort of your living room, or even summon it from the garage. Also, you'll need the new fourth-generation Apple TV (and a real TV hooked up to it) as well as a 2017 A4 or Q7. What Audi is offering is basically a version of the Audi MMI connect app distilled for the streaming media box. Things you can do include locking and unlocking the car, setting it to heat up or cool down before you hop in, and viewing the status of the car. (No screenshot was available from Audi, so you're looking at the iPhone version of the app up top. Just imagine it larger and more horizontal.) Who's it for? People who have the latest Apple TV, a new Audi, and would rather control the latter with the former on a big screen than a smartphone. In other words, we're not sure. We do wager that there's a decent amount of overlap between Audi drivers and tech early adopters, so someone will get excited by this. And since the new Apple TV is based on iOS, it probably wasn't too tough to port the iPhone version of the app over. Like a lot of what we're seeing at CES this week, this is likely a small step in the direction of increasing connectivity between all of the digital stuff in our lives and our cars. We'll get more excited when the family flatscreen turns into a live window of what your car is looking at. But also terrified.