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BMW says SUVs killed the sports car market
Thu, 13 Nov 2014In many ways, we're living in a golden age of automotive performance. After all, it's possible to show up at a Dodge dealer, hand over about $60,000 and storm away with a 707-horsepower Challenger Hellcat. Or for those who prefer a touch more luxury, the BMW M4, Mercedes-AMG C63 and latest Cadillac ATS-V offer between 425 and 503 horsepower, depending on your pick, with a bit more poshness. However, none of these powerful vehicles fit the classic definition of a two-place, droptop sports car, and according BMW head of sales Ian Robertson, that's because the segment is very much in the doldrums.
According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.
Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.
Audi officially takes over Abt Schaeffler Formula E team
Fri, Jul 7 2017Audi has been involved with Formula E from the very beginning of the open-wheel, electric racing series. The German luxury automaker has lent its name and a factory driver, Lucas di Grassi, the since Formula E's inauguration in 2014. It has provided technical support and funding to the Abt team since the beginning of the current season. Now, Audi will take over the team's slot, giving the brand an official, full-fledged presence as a manufacturer in Formula E. The new team name will be Audi Sport Abt Schaeffler (moving the manufacturer's name to the front, compared to the current Abt Schaeffler Audi Sport), signifying that supplier Schaeffler will still be a powertrain partner moving forward. "We've been supporting the Formula E commitment with increasing intensity in recent months – on the race days, in the development of the new powertrain and in numerous off-track activities as well," says Audi board member Dr. Peter Mertens. "That Audi will be the first German automobile manufacturer to be actively involved in the racing series starting next season is also a clear commitment of our brand to electric mobility, on the race track as of December and next year on the road as well with the new Audi e-tron." Jaguar, the British luxury competitor to Audi, has its own Formula E team as of the 2016/2017 season. BMW, which supplies support vehicles to Formula E, is expected to field its own team beginning in 2018. Fellow German automaker Mercedes-Benz has been exploring involvement in the electric racing series as well. ABT Schaeffler Audi Sport, and its drivers Daniel Abt and Lucas di Grassi, has claimed five race wins and 23 podiums in Formula E. The team has been a fairly constant frontrunner in the series, and is currently in second place in points standings for this season, behind Renault E.dams. Audi and Schaeffler are currently co-developing a new powertrain for next season. Related Video: News Source: AudiImage Credit: Formula E Green Motorsports Audi Green Automakers Green Culture Electric Racing Vehicles Formula E abt schaeffler
VW Group to split brands under four holding companies
Tue, Jun 16 2015The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.
