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Audi revising own history in light of 'shocking' study of Nazi-era activities

Daimler opened up its archives for research into its Nazi affiliations for one book published in 1990 and another in 1998. The Quandt family behind BMW had its public catharsis in 2007. The ties between the National Socialists and the Porsche and Piech families have almost rendered the Volkswagen Beetle some kind of cult tchotchke of the Third Reich. And it's not just automakers called in for cleansing: Deutsche Bank credit helped build Auschwitz, Hugo Boss made Nazi uniforms, patriarch of food and frozen pizza giant Dr. Oetker volunteered for the Waffen-SS. As one historian said, for any business that wanted to stay in business during the war, "no company was really clean. Everyone had to resort to slave labor when their own workers were fighting at the front."
Audi is the latest to go public with findings from an in-depth study of the Nazi-affiliated past of Auto Union, its predecessor company, and the "Father of Auto Union" Dr. Richard Bruhn, the man who headed it pre- and post-war. Commissioned by Audi, written by Audi's history department head Martin Kukowski and University of Chemnitz historian Rudolf Boch, its findings are just as severe as those already heard so often over the past 20 years. Among other discoveries, the study found that not only did Brun manage the use of more than 3,700 forced labor camp workers from seven SS-run camps, 16,500 forced laborers that didn't live in camps worked in two more factories; Bruhn wanted even more laborers but couldn't get them because of the battlefield situation; and that Auto Union had "moral responsibility" for roughly 4,500 workers killed at the Flossenbürg concentration camp. The study found that disabled workers were routinely sent to the camp and executed there.
Audi works council head Peter Mosch said, "I'm very shocked by the scale of the involvement of the former Auto Union leadership in the system of forced and slave labor. I was not aware of the extent." The company is figuring out how it will respond to the findings, so far working on changing the online profile of Dr. Bruhn on its history pages on Audi sites around the world, and considering stripping Brun's name from the street that bears it and from company offerings like pension plans. If you can read German or can work Google Translate, Wirtschaftswoche has a long piece on the study and its conclusions.

Refreshed A1 packs Audi's first three-cylinder gas engine [w/video]

Back in 2010, Audi debuted the diminutive A1, and it's sold over half a million of them since. Now, more than four years later, the German automaker has given its smallest and most accessible model a facelift and some updated equipment.
The latest version of the A1 benefits from a range of updates, including a sharpened take on the company's familiar styling with a reshaped single-frame grille, new bumpers front and rear as well as new wheel and color choices. But the biggest news is the introduction of Audi's first three-cylinder gasoline engine.
The turbocharged, direct-injected 1.0-liter three-pot churns out just 94 horsepower, but that's still six more than the previous base 1.2-liter four offered, all the while returning better fuel economy and emissions figures. Of course, that turbo three is not the only engine on offer, joining the 1.4-liter turbo four in 123- and 148-hp states of tune and the 113-hp 1.6-liter TDI. And of course there's still the 228-hp S1 performance model. Depending on specification, the engines are mated to a five- or six-speed manual, but can all be optioned with a seven-speed dual-clutch transmission as well.

Audi A3 gets Virtual Cockpit next year

Want the Audi TT's nifty virtual cockpit but need a more practical car? Great news for you, as Audi will bring the reconfigurable, all-digital instrument cluster to the A3 next year. The news was confirmed to our friends at Car and Driver, courtesy of the head of Audi's electronics department, Ricky Hudi. "In the future, there are not so many [of our] cars that will not have it integrated, even into the smaller cars. Next year in the A3, we will also integrate the Virtual Cockpit," Hudi told C/D. Now, don't go thinking you'll be able to pick up a basic A3 and be able to enjoy the new instrument cluster, like you can on the TT and R8. This is going to be an up-market option, just like it is on the new Q7. "If they choose a higher engine or a higher, well-equipped car then they will choose it – no doubt. The price reduces very fast with more people using it and the Virtual Cockpit is an Audi signature now." Related Video: