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How should Volkswagen deal with its diesel problems?

The hounds of hell are bearing down on Volkswagen in the wake of allegations of cheating on diesel emissions testing. In just a single day, Volkswagen's stock has dropped 23 percent and the German government has announced that it is going to investigate a far larger number of vehicles over emissions violations. The American storm is quickly becoming a global one. Volkswagen sells over a million diesel vehicles a year and also has more than 13 percent of the automotive market overall – it was the number one automaker in the world up until the scandal. Yet in a matter of hours, Volkswagen has also become a pariah with potential fines and recalls that may be dwarfed by how the alleged lies and deceit change how governments and consumers view the company. Consumers are really going to be the key to the company's survival. It's those consumers who are really going to be the key to the company's survival. Every single one of them now finds themselves with a product that was sold illegally and may not be registered until recall work is done. What's worse is that Volkswagen doesn't yet have a solution for the emissions issue to offer these customers. It should also be noted that this is not the first time Volkswagen has found itself in violation of EPA emission regulations. Volkswagen is in a world of trouble, so what now? As a car dealer and former financial analyst who took several companies public, I believe Volkswagen can and should consider three points of action that would make an enduring difference in the times to come. 1. Offer affected TDI owners a compelling reason to stay with the brand. Recall work and a cup of coffee at the dealership are not going to be enough to placate current owners. Volkswagen should provide compensation for customers at the earliest opportunity and offer some type of inducement that keeps them within the fold. This shouldn't be the industry's version of a Chuck E. Cheese coupon - a small discount on a new vehicle. Volkswagen needs to offer something along the lines of a strong warranty extension of the entire powertrain (not just the emissions system) or some type of valuable feature upgrade for these vehicles so that owners feel that they have been treated fairly. Perhaps a combination of a brand new navigation system, software upgrades for the infotainment components, or some type of basic free WiFi service would be a healthy act of generosity.

A fix is finally coming for some diesel Volkswagens in America

According to Automotive News, the EPA has approved a fix for select Volkswagen and Audi 2.0-liter diesel vehicles. The fix applies to 2015 VW Beetles, Golfs, Golf SportWagens, Jettas, Passats, and Audi A3s. Unfortunately for a majority of people saddled with cheating VWs, Automotive News reports that only about 70,000 vehicles will get this fix. The remainder of the 475,000 affected cars don't have an approved fix yet. The fix first involves a software update. Later, a particulate filter and additional catalysts will be installed with a further software update. According to Automotive News, the hardware portion will be available next year. Despite the small number of vehicles approved, this may give VW owners some hope that they'll be able to make their cars emissions compliant. Volkswagen also recently got approval for a fix of nine million cars in Europe, and the company may be close to a fix for diesel V6 models. However, for owners of 2.0-liter models uninterested in waiting for a fix, they can still participate in the buyback. Volkswagen would prefer that repurchased cars aren't stripped of parts beforehand, though. Related Video: Featured Gallery 2015 Volkswagen Jetta TDI: Review View 42 Photos News Source: Automotive NewsImage Credit: Seyth Miersma Green Audi Volkswagen Emissions Diesel Vehicles vw diesel scandal

2015 Audi RS7 Dynamic Edition strutting to NY

The Audi RS7 is already one of the most stylish sports sedans (hatch, wagon, whatever...) on the road today with flowing roof and hunkered down appearance. Now the German automaker is taking that formula even further with the introduction of the RS7 Dynamic Edition at the 2014 New York Auto Show, and the addition of a long list of unique options.
When it goes on sale early this summer, the Dynamic Edition won't come cheap. Prices start at $146,045, which is $41,145 over a base RS7. The extra money allows opulent additions like Black Valcona honeycomb-stitched leather sport seats, Crimson Red seatbelts and interior stitching, Tornado Red brake calipers with the RS7 logo, Audi's Dynamic Ride Control suspension and a sport exhaust. It rides on 21-inch, five-spoke wheels with Gloss Black accents. Also carbon fiber pieces replace the front splitter, rear diffuser and engine cover.
The DRC suspension is a late addition to the RS7's options list and comes standard on the Dynamic Edition. It uses three-stage adjustable dampers that are cross-linked and integrated into the driving mode selection and rear differential.