2007 Audi S4 Convertible on 2040-cars

Auto blog

The 2017 Audi A6 is the great luxury sedan we forgot about

The current Audi A6 is getting old. This generation was first sold as a 2012, got a mild facelift for 2016, and is likely to be replaced for 2018 or 2019. So 2017 may be its last year, but it's still my favorite mid-size Germano luxury thing. I just had to be reminded of its existence. BMW and Mercedes-Benz have been making big noises in this segment recently, with a new 5 Series on the way and the recently launched E-Class, and that apparently distracted me enough from the A6. There's also the fact the Audi is starting to look a bit anonymous on the road. It's still handsome, sure, but it doesn't stand out like the related A7. The 2016 refresh did just enough to keep it looking contemporary, though, and for 2017 all A6s come standard with the S Line appearance package. That helps. What struck me about the A6 was that it doesn't feel dated inside. Everything is laid out nicely, it's just comfortable, and you can see out of it. The one I drove had the beautiful layered walnut trim – it looks like pin-striped wood. (And no, it wasn't painted this bright blue, although you can get that on a special-order car if you pay $3,900 for Exclusive paint.) There are no huge screens inside, and the A6 won't get Audi's Virtual Cockpit until the next generation, but I didn't miss any of that. All of the excitement of Virtual Cockpit's beautiful reconfigurable screens, and I had forgotten that the display between the gauges it replaces had a perfectly pleasant Google Maps view already. It's the same basic functionality as Virtual Cockpit here, you just can't press a button to minimize the real-life gauges. And I'm fine having actual gauges. I was somewhat surprised, however, to see Apple CarPlay pop up when I plugged in my phone. (It's included for 2017 as part of the Audi smartphone interface, which comes with the Premium Plus trim and above.) Using CarPlay is a bit weird without a touchscreen, just like it is on other Audis and Mercedes products, but the nice thing about CarPlay is that you really don't need to interact with it much, since there isn't much to interact with. Oddly, the touchpad on the center console doesn't work to navigate from CarPlay tile to tile. I got over that pretty quickly and just turned the dial when necessary. There's also a feeling that nothing's missing when you drive it, that Audi couldn't really add much to improve the experience. The car is incredibly smooth and comfortable going down the road.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

Car cocktails and Risky Business Porsches with Brett Berk | Autoblog Podcast #502

On this week's podcast, Mike Austin and David Gluckman are joined by a special guest, Autoblog contributor Brett Berk. The three discuss cars in film and TV as well as Brett's series on car-themed cocktails. There is of course a recap of what they've all been driving lately, and the episode wraps up with Spend My Money buying advice to help you, our dear listeners. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #502 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention 2017 Chevrolet Bolt EV - Autoblog's 2017 Technology of the Year Car award winner 2017 Ford Shelby Mustang GT350R 2016 Kia Soul EV 2017 Audi A4 sedan The story of the Risky Business Porsche 928 The Taxi Cocktail took us for a ride The myth and mystery of The Bentley Cocktail Used cars! Rundown Intro - 00:00 What we're driving - 01:50 Brett Berk interview - 21:12 Spend My Money - 39:44 Total Duration: 54:02 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Audi Bentley BMW Chevrolet Maserati Mercedes-Benz Porsche kia soul ev Chevrolet Bolt porsche 928 ford shelby mustang gt350r cocktails