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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

Delphi plans automated-driving journey across the United States

Delphi is attempting to become the first company to pilot an automated car across the United States. The global automotive supplier will start a cross-country journey from a location near the Golden Gate Bridge in San Francisco starting on Sunday, March 22, and cover approximately 3,500 miles on a trip to New York, where it will arrive sometime during the New York Auto Show. Along the way, Delphi engineers will gather data on how the car, an Audi SQ5, performs in a variety of road and weather conditions that the company says could only be tested in a real-world environment. "Delphi had great success testing its car in California and on the streets of Las Vegas," said Jeff Owens, the company's chief technology officer. "Now it's time to put our vehicle to the ultimate test by broadening the range of driving conditions." A formal announcement is expected tomorrow during the SXSW festival in Austin, TX. The company recently demonstrated many of its advanced-safety and automated driving technologies during CES, driving in Las Vegas. The cross-country trip will include tests on its radar, vision and advanced-drive assistance systems, certain vehicle-to-vehicle and vehicle-to-infrastructure communications, and intelligent software, which includes automated highway pilot with lane-change technology, automated urban pilot and automated parking functions. Though a driver will be behind the wheel throughout the journey, Delphi says its active safety technologies can make complex decisions, like stopping and proceeding at four-way stops, timing highway merges and calculating safe maneuvers around bicyclists. While California has certain motor-vehicle laws that help regulate autonomous vehicles, it was unclear whether Delphi needs special arrangements or permission from other states to conduct automated-vehicle testing elsewhere – or if those concerns might be negated by an active driver. Earlier this year, Audi turned heads at CES by driving an A7 from San Francisco to Las Vegas in a similar display of automated-driving technology. Related video: Image Credit: Delphi CES Audi Technology Emerging Technologies Autonomous Vehicles

11M VW diesels affected, Porsche and Audi under investigation

Volkswagen's diesel scandal is growing exponentially larger. In a new statement, the company admits that 11 million vehicles worldwide might be equipped with software capable of evading emissions testing. In addition, the Environmental Protection Agency is beginning an investigation into the 3.0-liter V6 in Audi models and the Porsche Cayenne in the US, according to The Detroit News. The automaker claims that from its investigation so far, the "relevant engine management software is also installed in other Volkswagen Group vehicles with diesel engines." However, the company finds that the "noticeable deviation" in test results and real-world numbers only relates to the Type EA 189 powerplant. That still leaves 11 million vehicles potentially skirting emissions rules, though. Governments around the world have started taking a closer look into the company, too. In the US, the EPA has begun testing VW's V6 diesel because "they were certified well before we knew what we know now," Christopher Grundler, director of the EPA's Office of Transportation and Air Quality, said to The Detroit News. The agency has started checking diesels from other automakers to make sure they're meeting the rules, as well. Germany, the European Union, and South Korea have instituted similar investigations. In response, VW is setting aside 6.5 billion euros ($7.25 billion at current rates) to cover servicing all of these diesels. The company admits that the figure might have to be adjusted depending on what happens next. The money is being deducted from its third-quarter earnings. Related Video: VOLKSWAGEN AG HAS ISSUED THE FOLLOWING STATEMENT: Sep 22, 2015 Volkswagen is working at full speed to clarify irregularities concerning a particular software used in diesel engines. New vehicles from the Volkswagen Group with EU 6 diesel engines currently available in the European Union comply with legal requirements and environmental standards. The software in question does not affect handling, consumption or emissions. This gives clarity to customers and dealers. Further internal investigations conducted to date have established that the relevant engine management software is also installed in other Volkswagen Group vehicles with diesel engines. For the majority of these engines the software does not have any effect. Discrepancies relate to vehicles with Type EA 189 engines, involving some eleven million vehicles worldwide.