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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Audi Q7 honored with IIHS Top Safety Pick + rating

Audi's new, second-generation Q7 crossover is officially one of the safest vehicles on the road, according to the Insurance Institute for Highway Safety. The non-profit has named the revamped CUV to its Top Safety Pick + list, making it the fourth Audi branded product to be so honored. As we've said before, the TSP + rating is no laughing matter for automakers. Getting it requires not just top-of-the-line crash-test ratings, but at least an "Advanced" rating for its crash-prevention systems. Audi went a step above, though, scoring a "Superior" for its safety systems, alongside an entire array of "Good" ratings on the physical crash testing. This is something of a unique case, though. See, IIHS doesn't typically test vehicles as large as the Q7. The only reason it did was because Audi "nominated" it and even paid for the test vehicles. The last time a "Large SUV" – which is what the Q7 is categorized as – even made a IIHS list was 2013, when General Motors Lambda-based CUVs and the Volkswagen Touareg were honored. Of course, the reason you all probably click on these stories is to see the crashing. Check out how the Q7 fared in the small-overlap test at the top of the page – there's gratuitous slow-mo, so enjoy. Related Video:

Audi to use this telepresence robot to fix cars

Next time you take your Audi in for service, watch to see if a little white stand is following your mechanic around. It's not some new measurement tool for your car; it's a actually a robot being controlled remotely to improve vehicle service. While bots playing a role in building cars is nothing new, the company is taking things a step further in the US by introducing Audi Robotic Telepresence to assist dealer technicians in repairing the brand's vehicles. The droids are already being used in a pilot program at about 18 dealers nationwide with plans to have it at 100 in the near future.
At the moment, ART, as its called, is more R2-D2 than The Terminator. It certainly won't be doing any wrenching on your A4 anytime soon because it doesn't even have arms. Instead, the robot comprises a remote-controlled stand with multiple cameras, a microphone and speakers. The bot is operated remotely by Audi Technical Assistance consultants and Technical Field Managers who can talk back-and-forth with mechanics about vehicle service and help to remotely diagnose problems. The droid is even equipped with a handheld camera and borescope to reach into tiny crevices.
Audi claims that ART is the first system of its kind to directly link automakers with technicians at the dealer level in this way and leads to faster, more accurate service for customers. Scroll down to watch a video of the bot in action and read the release for the current list of participating dealers.