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Audi reportedly will cut costs by $12B to fund electric-car push

BERLIN - Audi aims to cut costs by 10 billion euros ($12 billion) by 2022 to fund a shift to electric cars as it seeks to move on after the emissions scandal, sources close to the carmaker said. Audi, Volkswagen's main profit driver, plans to bring five new all-electric models to market in coming years, starting with the E-Tron sport-utility vehicle (SUV) to be assembled from 2018 in Brussels. Despite run-up costs for its electric-car program, the luxury automaker wants to keep its operating profit margin at 8 percent a year at least, two sources close to Audi said. Its profit margin in the first half of this year was 8.9 percent. The bulk of the $12 billion cost savings would come from cutting research and development costs, the sources said. A spokesman at Audi's headquarters in Ingolstadt, Germany, declined comment. German business daily Handelsblatt reported the cost-savings target and profitability plans earlier on Sunday. Audi also aims to free up money for investments in zero-emission technology by developing a new production platform with Porsche, allowing both VW premium brands to save money by sharing components and modules. Audi is grappling with car recalls, prosecutor investigations, and persistent criticism from unions and managers over the diesel emissions scandal and its post-dieselgate strategy. Sources told Reuters on Friday that four of the brand's seven top executives are earmarked for dismissal in the near future. On Sunday, sources said the dismissals were discussed by supervisory board members last Thursday but a formal decision has yet to be taken. Reporting by Andreas CremerRelated Video: Featured Gallery Audi E-Tron Quattro View 11 Photos Image Credit: Reuters Green Plants/Manufacturing Audi Emissions Technology Emerging Technologies Diesel Vehicles Electric Luxury e-tron dieselgate diesel emissions

Audi imagines a world where mechanics are zombies

Warewolves, vampires, lab-created monsters... they've all come and gone from the silver screen, but the latest trend in apocalyptic popular media centers around zombies. And that's the theme Audi has tapped for its latest ad. The television commercial is called "Mechanics," and as you may have guessed by now, they're the zombies the German automaker is depicting. The spot was created to encourage Audi owners (like the one in this A5) to have their vehicles serviced at authorized dealers rather than taking them to independent garages that may not be after your brains, but might like a crack at your pocket book, at least (as if dealerships aren't). The commercial was created for Audi by Thjnk Berlin GmbH and directed by Sebastian Strasser for RadicalMedia, and is worth a watch for the laugh alone. Related Video:

Editors' Picks September 2021 | Genesis GV70, Grand Cherokee L and more

This month of Editors' Picks saw us award the honor to a few top-notch crossovers and SUVs, plus one luxury sportback. Manufacturers keep rolling out excellent new crossovers, and the Genesis GV70 and Jeep Grand Cherokee L are great examples. Plus, living the good life with our long-term Hyundai Palisade has been evidence enough that it's worthy of an editors' pick. Read on below for the full breakdown and see what made the cut for September. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in August that earned an EditorsÂ’ Pick. 2022 Genesis GV70 2022 Genesis GV70 at Mt St Helens View 37 Photos Quick take: Genesis' first shot at a compact luxury crossover is a strong one that moves the segment forward and makes for an excellent alternative to one of the many other established options. Score: 8 What it competes with: BMW X3, Mercedes-Benz GLC-Class, Audi Q5, Lexus NX, Acura RDX, Volvo XC60, Lincoln Corsair, Infiniti QX50, Porsche Macan Pros: Gorgeous looks inside and out, forward-looking tech, good ride and handling balance Cons: Nothing budget about it, no true performance option From the editors Editor-in-Chief Greg Migliore — "Blending style and power, the GV70 shows Genesis is serious about delivering a strong execution in a critical segment. Props to Genesis for its risk-taking design, which has remade its lineup with confidence. The GV70 is just the latest in a series of wins for Genesis." In-depth analysis: 2022 Genesis GV70 First Drive Review | The real deal   2021 Jeep Grand Cherokee L 2021 Jeep Grand Cherokee L View 35 Photos Quick take: The 2022 Grand Cherokee L is inarguably immense, swank, and much better on-road than the previous SUV. It even keeps up the Jeep tradition of being great off-road while still carrying tons of passengers and gear.