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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Audi's fastest cars won't catch your drift

"I don't like them. I do not see the reason for them. We do not see the sense in sitting there burning the back tires. It's not fast." – Stephan Reil Drift modes are popping up in sports cars all over the world, but Audi Sport development boss Stephan Reil refuses to have anything to do with them, insisting they're a waste of time and tires. So if you want to show off with a wild-looking, tire-smoking, perfectly controlled drift in an Audi Sport model, you will have to brush up on your car control, not your button pushing. "No drift mode. Not in the R8, not in the RS3, not in the RS6, not in the RS4," Reil said. "I don't like them. I do not see the reason for them. We do not see the sense in sitting there burning the back tires. It's not fast." That seems a bit like Reil and his team are missing a trick that is proving popular with enthusiast buyers and isn't technically difficult to do. It's also a whole lot safer than holding down the skid-control button for long enough to switch off all the electronic safety nets, which Audi Sport will actually let you do. "You can do it yourself [drifting] with the ESP off, if you hold it [the button] for three seconds," Reil challenged. "Then it will not intervene for you even when it [the car] is fully out of control, because that's what you asked it not to do. "You wanted the full control by pushing that button. You got it." Almost every fast car, from Ford to Ferrari, now comes with (or soon will) a drift mode so drivers can just stomp on the gas and turn the wheel to instantly look like rally stars. The dangers of do-it-yourself drift control (which our forefathers used to call "driving") make up most of the moral defense for the companies that use the computer-controlled versions. While critics have called drift modes irresponsible, proponents argue that it is far safer than switching off all the safety nets, because there is still a level of skid-control safety behind it. "Drift control is a lot safer than just turning everything off," BMW M chief Franciscus van Meel said during the launch of the M550i xDrive. "The drivers can enjoy the car on a track but it still has another level of safety to catch them if they make a mistake." View 23 Photos But is that extra level of safety actually for the common good? Critics note there is no way to restrict drivers using drift modes on suburban streets.

Audi A0 in development based on VW Up!

Bigger, it seems, is no longer better. Volkswagen has made waves with its Up! city car, a plucky three-door that's been a bit of a hit since it burst onto the automotive scene, spawning a number of variants during its short life. And while our European friends have gotten a Cross Up!, a commercial version, an EV model, Seat- and Skoda-badged variants, and a rumored diesel-electric Twin-Up!, the small city car has been lacking in terms of its premium content.
That fact makes this rumor rather tantalizing - Audi might be working on its own version of the front-engined, front-drive city car, to be called the A0. The report comes from AutoExpress, which claims Audi CEO Rupert Stadler wants a premium Up! that features a distinctive interior and exterior treatment.
Changes could include a trapezoidal grille, in addition to premium exterior features like LED lighting and alloy wheels. The cabin would feature leather and likely a version of Audi's MMI infotainment system, while power would come from a 109-horsepower, 1.0-liter engine found in the Up! GT Concept.