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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Giorgetto Giugiaro sells shares in legendary styling house to Audi

Giorgetto Giugiaro undoubtedly stands among the great automotive designers of the 20th century, having penned the original Volkswagen Golf and Delorean DMC-12, among countless others. However, the great stylist is now longer an employee or even an owner of the company that bears his name. According to Automotive News, Giugiaro and his son, Fabrizio, sold their remaining 9.9 percent of Italdesign Giugiaro to Audi on Sunday, June 28, and the two resigned from the business the following day. The news about this just came out, though. The exact reason that the two men left the company hasn't been made entirely clear. According to Automotive News, a statement said that Giorgetto Giugiaro went "to dedicate more time to his personal interests." Italdesign Giugiaro remains open and intends to keep growing, though, the same announcement asserts. After stints at Bertone and Ghia, Giugiaro founded Italdesign in 1968. He created some masterpieces there, including '70s wedges like Maserati Merak, Lotus Esprit, and much more. The 2000s weren't so kind and 90.1 percent of the company was sold to Volkswagen Group in 2010. Former Audi design boss Wolfgang Egger took over styling duties there in late 2013, but he only lasted for about a year, leaving in late 2014. Since the sale, Italdesign has continued to work, including with the Gea concept at the 2015 Geneva Motor Show and the very mean-looking Parcour in 2013. Giugiaro's designs are still highly prized, as well. On September 5, Bonhams is auctioning the Maserati Boomerang concept by him and expects to get around $4 million for it. The gallery above offers a few more examples of his and Italdesign's concepts for VW Group over the years.

Audi A4 TDI plans scrapped for the US

It comes as no great surprise, but Audi of America president Scott Keogh told Automotive News that the automaker has ditched plans to offer the 2.0-liter TDI-powered A4 here in the US. Despite what you may be thinking, Keogh claims the decision isn't based on the ongoing talks between parent company Volkswagen and US regulators regarding the diesel emissions scandal. (Currently, Audi and Volkswagen are awaiting EPA certification for their diesel engines in the US.) The reason, he says, is that the demand for diesel sedans is low here, particularly when compared to the company's lineup of crossovers. "The marketplace speaks, we listen to the marketplace, and the marketplace told us, 'Go with SUVs,'" says Keogh, presumably in his usual straightforward, assuring manner. That's not to say, though, that one doesn't have an effect on the other. We've already seen that the scandal has had an impact on sales. Now, in a country where many were already under the assumption that diesel engines were dirty and noisy, it's no revelation that automakers are less than enthusiastic about expanding their grease-burning offerings. While the news is a bit of a bummer for those of us who have long hoped for more widespread diesel options here in the States (and for whom the whole Dieselgate debacle is downright depressing), there's still plenty to look forward to in terms of greener, cleaner Audis. At the A3 E-Tron event late last year, Keogh was bullish on EVs, promising that it was just the first step in a "substantial commitment." Audi's plan is, in Keogh's words, to "start with the plugs, come in with the full BEVs and then keep rolling from there." He repeated these assurances at the LA Auto show, saying that he expects 20 to 25 percent of Audi's sales to be plug-in vehicles by 2025. Plus, despite the whole diesel thing (which, to be fair, affects far fewer Audi cars than Volkswagens), Audi has been killing it lately. February sales marked a streak of 62 consecutive months of record sales in the US. For an automaker that is repeatedly saying that it believes the future is in electrification, this bodes well for us. Related Video: