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Why Audi is staking its future on electric SUVs

This much we know: SUVs and crossovers sell like hotcakes. The body style has become such a juggernaut that for the first time in recorded history, sport utes beat out sedans this year to score the biggest slice of the luxury pie. Love 'em or hate 'em, SUVs are here to stay, and carmakers are investing more than ever in the segment. Sport utility vehicles also played a bigger role than you might think in making Audi relevant in the US, and based on what we learned during a sit-down with Audi of America president Scott Keogh at the Paris Motor Show, their role is only going to continue to grow at the automaker. Last year, the brand sold 202,202 cars in the States, capping off 60 consecutive months of record sales. But it's not enough to focus on traditional SUVs like the Q5, which was launched on the heels of the global economic meltdown in a tiny small segment of around 160,000 vehicles and has since ballooned to over 400,000 units. The Q5 has scored 80 percent of its buyers from conquest, and a new plant in Puebla, Mexico, promises to churn even more units to the US and the world. Still, tackling the future head-on can be like wrestling an eel – an elusive, almost impossible-to-execute challenge – and Audi is betting a huge part of that success will be the production version of the E-Tron Quattro Concept that debuted last year in Frankfurt. Internally referred to as the C Bev, this battery-powered SUV claims a 311-mile range, and might as well be nicknamed the Tesla Model X Killer. "If you look at where this car migrated from," Keogh says, "it started as a European-ish city car, and then it migrated into a sedan-ish sportback-y type thing, and then we pushed very aggressively to make it an SUV." Keogh says the vehicle will hit showrooms "after 2018." The SUV layout naturally lends itself to batteries, but it also boils down to a simple bureaucratic advantage: "We get [government CO2 and fuel economy] credits for volume," says Keogh. "It's not just enough for a car to be there, it's got to be a car that a lot of people want to buy." Sized between a Q5 and a Q7, the E-Tron Quattro resides in a target-rich environment, a 600,000 - 700,000 unit segment. Add Audi's goals of electrifying 25 percent of its lineup by 2025, and a high volume, medium/large SUV simply makes sense.

The Audi Q7 doesn't want me to speed and I'm not totally okay with that

I'm a big fan of adaptive cruise control. My commute is 50 miles each way, almost all on freeways here in Michigan. If everyone drove at the same speed there'd be little need for smart cruise, but I live in reality where people camp out in the left lane and practice going from the gas to the brake for no apparent reason. Radar cruise systems let me set my max speed and just worry about steering. But Audi has gone a step further with its adaptive cruise system. And it's a step I'm not sure I'm comfortable with. Audi's system, as featured on the new Q7, has a feature that uses the forward-facing camera to read speed-limit signs, something that's becoming common in Europe and is now making its way here in the continent's luxury cars. That part's fine; it's useful information and gets nicely integrated into Audi's Virtual Cockpit screen and on the head-up display. What the car then does with that info, however, is the issue: If your set cruise speed is higher than the speed on a sign you pass, the car will drop the cruise speed down to the limit. But it's not perfect. On one stretch of highway, the Q7 picked up the speed limit posted on the parallel service road, dropping me down from a little above the limit to 30 mph. It didn't slam on the brakes, but it did confuse me at first and require intervention before the car slowed down to a crawl. This feature isn't ready for primetime. Luckily, it can be turned off or switched to a mode where it gives you a warning that the speed limit has changed (or at least that the car thinks it has) and lets you react before the set cruise speed is changed automatically. When activated, it's a safety issue. A more serious one, in my opinion, than driving a little over the speed limit, especially when it means interrupting the flow of traffic. There's nothing predictable about a car trundling along in the fast lane and then completely letting off the gas. It's not predictable for the driver behind you, and it's not something a driver expects of their own vehicle. Yes, this feature was obviously developed for people driving on the Autobahn, where speeds can drop down from unlimited to a slow crawl pretty quickly when entering a construction zone or approaching a built-up area. German roads also have more consistent signage, so the false-positive scenario I experienced might not have come up there.

Audi plans RS3 for US

Rejoice, performance-car fans. The Audi RS3 (pictured above) is probably coming across the Atlantic. If that happens, the US-market RS3 will likely be a sedan, not the five-door body style offered in Europe. Hot hatch fans might shed a tear at this news, but we'll the RS3 any way we can get it. Audi of America CEO Scott Keogh feels the same way. "We really, really want the RS3," he said to Automotive News. "I'm very confident we'll see that car in the market. That's as far as I'm going to go. In Europe, the RS3 Sportback packs a 2.5-liter turbocharged five-cylinder with 362 horsepower and 343 pound-feet of torque mated to a seven-speed dual-clutch gearbox. That grunt get to the ground via a torque-vectoring all-wheel drive system that can route up to 100 percent of the power to the rear wheels when necessary. The sprint to 62 miles per hour goes by in just 4.3 seconds. Of course, a tiny, hardcore sedan isn't on every buyer's shopping list. For those who want a little more room with their luxury, the Q8 is also on the way. "That is absolutely a car that we will see in the United States," Keogh said to Automotive News. The big crossover shares its platform with the next Q7, but will have sleeker bodywork similar to vehicles like the BMW X6 and Mercedes-Benz GLE Coupe. The Q8 is slated to launch in 2017 with US sales following the European debut. Recent rumors suggest that a fully electric E-Tron version could be part of the lineup as well. Audi's American arm isn't as crossover crazy as some other automakers, however. According to Keogh, the tiny Q1 CUV might not come to the US because it's not the right fit for the market. Related Video: