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Audi pits Star Trek's new Spock versus the original

The only thing that makes a sci-fi geek happier than William Shatner and Patrick Stewart in the same room is when two Spocks collide. Audi has somehow managed to do just that ahead of the release of the second film in this historic franchise's new go-round called Star Trek Into Darkness, which opens in theaters nationwide on May 17th.
We won't spoil the fun (you can, and should, watch it yourself below), suffice it say that the original Spock, Leonard Nimoy, steals the show from the franchise's new Spock, Zachary Quinto. The short video has the two Vulcans battling wits in a series of challenges that quickly comes to involve cars, but Audi manages to outwit them both in the final scene by leaving these logical beings with an emotion that resembles amazement.
This is the second summer blockbuster that Audi has tied its four rings to, the other being Iron Man 3. Whereas Tony Stark's garage and the Marvel universe have more Audis per square mile than people, we aren't expecting to see an Audi logo on the warp drive of the USS Enterprise in this latest Trek tale.

The Audi RS3 LMS looks hot and ready

Audi had several reveals this week at the Paris Motor Show, but nothing was more batty than the new RS3 LMS race car. Audi's latest hot homologation car starts with the all-new RS3 sedan, removes all of the unnecessary bits and adds all the racing-spec equipment you could want. The result is a full-prepped, relatively affordable factory race car. That relatively affordable part is very important. Audi Sport, the division behind the R8 LMS as well as the R and RS road cars, designed the RS3 LMS for the still-new TCR FIA-spec racing series. The cars will cost about $112,000 USD for the club sport version and $145,000 with the six-speed sequential transmission. Not bad for a fully FIA-friendly factory machine. The new TCR series races follow other FIA series like Formula 1 and WEC. <p>Your browser does not support iframes.</p> All that cash get's nets you a pretty badass looking car, especially in Audi's black and red paint scheme. As you can see in the photos, the RS3 LMS is far wider than the standard sedan, which is fairly compact by modern standards. The requisite giant rear wing is present, as is the big front splitter. The RS3 LMS ditches the new road car's dual exhaust for a cool looking single, center-exit pipe. Inside, it's all bare metal and plastic, ditching any semblance of road-going civility. Under the hood, the RS3 LMS loses the new 2.5-liter turbocharged inline-five and replaces it with Volkswagen's 2.0-liter turbocharged four. In this application, the engine pumps out a healthy 330 horsepower. Audi claims a 0 to 60 mph time of 4.5 seconds. Audi says customer deliveries will start in December, so look for the new car on track starting in 2017. Related Video: Featured Gallery 2017 Audi RS3 LMS: Paris 2016 View 10 Photos Related Gallery 2017 Audi RS 3 LMS View 11 Photos Image Credit: Drew Phillips Motorsports Paris Motor Show Audi Racing Vehicles 2016 paris motor show

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.