2014 Audi R8 // V8 // Low Mileage on 2040-cars

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Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad

Porsche says goodbye to Audi's Le Mans team in this classy video

Well, this is cute. You may remember that in 2014 Audi made a video to welcome Porsche, its corporate sibling, back to Le Mans racing. It involved an Audi race car, a farmer on an old Porsche tractor, and the street in front of Porsche HQ. With Audi leaving Le Mans after a successful 18-year run, Porsche is returning the favor with this sort of sappy video. There's not much more to it. The video starts with clips from the original, where the Porsche-diesel-tractor-driving farmer is passed by an Audi R18 that traveled from Ingolstadt to Stuttgart to make some very precise German street graffiti (in English). Then, in the present day, the farmer hears the news of Audi leaving LMP1 and he gets an idea while Joe Cocker's "Up Where We Belong" starts to play. (Yes, seriously.) We won't spoil the ending for you. It still stinks that Audi had to leave Le Mans racing in the wake of the diesel scandal to focus on Formula E racing instead. But it's good to see there are no hard feelings between the two VW Group brands, at least as far as the marketing departments are concerned. We expect the Porsche-Audi sibling rivalry and corporate squabbles to continue behind closed doors, however. Related Video: Audi Porsche Racing Vehicles Videos porsche 919 hybrid

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.