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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi Q7 testing gives us clearer view of new look

Audi just announced its intentions to build the Q1 in 2016. By that time, the company will already have introduced the opposing bookend to that subcompact utility vehicle, the fullsize Q7. The last time we saw the next-gen Audi Q7 out testing, our spy shots were very low quality and didn't reveal much about the luxury SUV. This time around we're able to make out a few key elements about the Q7.
For starters, the unfinished headlights have a stylish, wave-like lighting element with a three-dimensional appearance, while the rear of the Q7 will definitely get a similar wraparound liftgate as the current model. Overall, this prototype looks to be about the same size as the existing Q7, so it will be interesting to see how Audi squeezes almost 800 pounds from the SUV's curb weight. The diet will surely help improve efficiency, and we also hear that Audi is considering a plug-in hybrid model in addition to the standard gas and diesel variants.
Riding on a shared platform with the next-gen Volkswagen Touareg, Porsche Cayenne and the upcoming Bentley Falcon SUV, the next Audi Q7 is expected to bow in late 2014 for the 2015 model year.

Bentley doubles down on diesels with a triple-charged Bentayga

Volkswagen Group isn't totally giving up on diesels. While its flagship VW brand is clearly tarnished, the ultra-luxury Bentley division just revealed plans for its first oil-burner, a triple-charged 4.0-liter V8 that produces 429 horsepower and 664 pound-feet of torque. If the powertrain sounds familiar, that's because it's the same one found in the Audi SQ7 TDI. It's a clever system capable of giving what Bentley claims as the world's fastest diesel SUV a top speed of 168 miles per hour and a zero-to-62 mph time of 4.8 seconds. The SQ7 TDI can get to 62 mph in the same time, but is electronically limited to 155 mph, because it wouldn't make sense if the cheaper SUV could outperform the much more expensive one. The Bentayga also emits the lowest CO2 output of any Bentley and has a range of over 621 miles on one tank. Despite having a curb weight of 5,269 pounds, Bentley claims the Bentayga can get a combined rating of 35.8 mpg on the European cycle. The Bentayga Diesel may not be as powerful or as fast as the W12-powered model, but it's a lot more fuel efficient as the latter achieves a combined rating of 21.6 mpg on the European cycle. Other than the new engine, the Bentayga diesel is nearly identical to its gasoline-powered twin except for some discreet "V8 Diesel" badges on the front doors, a new exhaust outlet design, and a black grille. A Bentley spokesperson confirmed that the Bentayga diesel would not be sold in the US. And since Bentley won't be at this year's Paris Motor Show, don't get your hopes up on spotting the vehicle there. The diesel-powered SUV will go on sale in Europe early next year, which will be followed by its release in Russia, South Africa, Australia, New Zealand, and Taiwan. Pricing for the SUV has not been announced yet. Related Video: Featured Gallery 2018 Bentley Bentayga Diesel View 20 Photos News Source: BentleyImage Credit: Bentley Green Audi Bentley SUV Diesel Vehicles Luxury Performance bentley bentayga