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VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.

2017 Audi Q7 starts at $55,750

The second-generation Audi Q7 debuted last winter, and we already drove it in the spring in Europe. Audi, however, kept US pricing for this lighter, more stylish luxury SUV a secret – until now. The 2017 Q7 starts at $55,750 (including the $950-destination charge), and that's over $6,500 more than the $49,225-base cost for the last-gen 2015 model (there was no 2016 version in the US). Buyers get some big updates when they pay the extra cash for the 2017 model. The switch to the MLB platform helps cut 475 pounds, and aluminum suspension components reduce unsprung mass. Audi's Pre Sense City safety system comes standard and can automatically begin braking the seven-passenger SUV if a crash seems imminent below 52 miles per hour. Three-zone automatic climate control and a panoramic sunroof are also on the normal features list. The options include high-tech upgrades like the company's virtual cockpit system, a color head-up display, and a 23-speaker Bang & Olufsen stereo. Audi's 3.0 TFSI V6 with 333 horsepower and 325 pound-feet of torque and an eight-speed automatic is the only available powertrain combo for the Q7 in the US. Audi originally planned to offer the 3.0-liter TDI V6, but emissions problems nixed that. The second-gen Q7 is available in three trim levels here: Premium, Premium Plus for $59,750, and Prestige for $65,250. Company spokesperson Amelia Fine-Morrison tells Autoblog the first 2017s will arrive at dealers in January. Audi of America announces pricing for the new dynamic and technological benchmark in the luxury SUV segment – the all-new 2017 Audi Q7 November 11, 2015 | HERNDON, Virginia New portfolio of available driver assistance systems includes adaptive cruise control with traffic jam assist to help take the stress out of stop and go traffic Sport sedan-like driving experience and space for up to seven passengers, latest technology and exceptional design are just some of the highlights of the all-new Audi Q7, on sale at the beginning of 2016 SUV boasts innovative suite of technologies and connectivity features, including Audi virtual cockpit, Q7 specific app for Android and Apple integration as well as Apple CarPlay and Android Auto smartphone integration With striking design and lightweight construction, the all-new 2017 Audi Q7 sets a new standard in the luxury SUV segment. The second generation of the seven-passenger SUV also adds benchmark connectivity, infotainment systems and driver assistance technologies.

A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek