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Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

Audi to lap Hockenheim in driverless RS7

An automaker like Audi will always have a number of different research and development projects going at the same time, and some of them might take on very different approaches. At one end, you'll have its racing programs, and at what you'd assume would be the other, self-driving prototypes. But Ingolstadt is preparing to bridge that gap by running an autonomous prototype at racing speed around the famed Hockenheimring.
Set to take place on Sunday, October 19, during the DTM season finale at Hockenheim, the driverless RS7 will motor at speeds up to 150 miles per hour, right up "to its physical limits with millimeter precision."
Audi anticipates that "the world's sportiest piloted driving car" will run a lap time of just over two minutes, at which the RS7 would stand not only to be the fastest driverless car ever to lap the circuit, but also potentially the fastest four-door - if it can beat the 2:02.71 lap time set by a BMW M3 sedan in 2007.

Audi A9 Concept teased in video, new design chief tells us what to expect in LA

Audi has just dropped another teaser for the A9 Concept it'll be displaying at this month's LA Auto Show. This time around, instead of one static image, we get a tantalizing video of the showcar narrated by new Audi design chief Marc Lichte.
In terms of the A9, we get a better look at the body form than we've yet seen, and we also sneak a peek at its massive, blocky, turbine-style wheels that the conceptual flagship will wear in Los Angeles.
Lichte also takes this video opportunity as a chance to say how-do-you-do to the enthusiast community, commenting not only on his vision for the A9, but also offering up his bona fides in terms of family racing and art heritage. Get to know the man behind the car behind the sheet, here.