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2016 Audi A3 Sportback headed to US under diesel power [w/video]

Every get the feeling that automakers aren't really listening to what it is that you want in an automobile? Well, Audi is. Following what it calls "an outpouring of enthusiasts' support," the German automaker has announced that it is bringing the new, 2016 A3 Sportback to the US under diesel power, in the summer of 2015.
Unveiled today at the New York Auto Show, the new A3 TDI Sportback joins an expanding range of A3 models available Stateside. Whereas the Sportback hatch was until now only slated to be offered in E-Tron hybrid form, and the TDI only as a sedan, this model combines the bodystyle of the former with the power of the latter. The new TDI slots into the family alongside the gasoline-powered A3 and S3 sedans and A3 Cabriolet as well.
Power comes from a 2.0-liter turbodiesel four with 150 horsepower and mated to a six-speed S tronic transmission. Because it's still a year away from launch, Audi tells us it hasn't determined figures for performance, fuel economy or carbon emissions numbers, but when it joins the company's considerable diesel offerings (which already include the A6, A7, A8, Q5 and Q7) as part of the new A3 rollout over the course of the next 18 months, you can bet it'll provide that combination of low-end grunt and long-range capability that diesel enthusiasts crave. In the meantime you can scope out the details and b-roll footage below for a closer look.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Recharge Wrap-up: Schaeffler 48V mild hybrid Audi TT, Georgia Power charging stations

Schaeffler will test a 48-volt mild hybrid system in the Audi TT. A lithium-ion battery powers an electrified rear axle, which supplements the power provided to the front wheels from the internal combustion engine. The system includes a belt-driven starter generator also running on 48 volts. The car has driver-selected Sport and Eco modes, the latter of which maximizes all-electric driving at low speeds for increased fuel economy. The rear axle can also support the front when more traction is needed. Sport mode wrings out every bit of performance from both the internal combustion and electric motors, with torque vectoring between the rear wheels offering extra stability. Read more at Green Car Congress, or in the press release from Schaeffler. A man has built a near-life-size replica of a Tesla Supercharger out of Legos. Robert Turner's ode to the charging station stands at 42.5 inches tall (which looks impressive standing next to a real Model S), and took over three months to build. Turner showcased his Lego Supercharger at the Brickworld Chicago Lego convention, and he goes into more detail about the painstaking process of forming his creation out of tiny plastic bricks in a video interview. See the Lego Supercharger and read more at The Brothers Brick. Georgia Power is opening 11 new EV charging stations around the state. The charging islands – which are located at various Georgia Power locations – offer DC fast charging with CHADeMo/SAE Combo plugs as well as Level 2 208/240-volt chargers. Customers can pay with either a Georgia Power or ChargePoint card. These first chargers are part of a larger plan by the utility to roll out 61 charging islands throughout Georgia by the end of 2016. See a list of locations and learn more in the press release below. Georgia Power opens 11 new EV charging islands First phase of statewide public charging infrastructure completed ATLANTA, Sept. 30, 2015 /PRNewswire/ -- Georgia Power announced today that the company will open 11 new electric vehicle (EV) charging islands to the public on October 1. The new charging islands, located at Georgia Power properties across the state, mark the completion of the first phase of planned charging infrastructure being developed by the company which will include approximately 61 community charging islands for public use statewide by the end of 2016.