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Believing in evolution | 2018 Audi S4 and S5 Second Drive

Sales figures for cars in America have plummeted. In a robust overall market, where vehicle purchases have reached record-setting levels, car sales fell by an incredible 9 percent last year alone. SUVs and crossovers are drinking their milkshake, now accounting for nearly two in every three purchases, a profound shift from cars' majority dominance as recently as 2012. Audi's all-new A4 sedan was a bright spot in the brand's car portfolio in 2016, increasing by 16 percent, but A6 and A8 sales fell 18 and 17 percent respectively, and the A5 coupe's sales tanked by a shocking 35 percent. Mitsubishi sold more than three times as many Outlanders last year as Audi did A5s. Were you even aware that Mitsubishi still sold vehicles in America? This trend is expected to continue, perhaps even escalate. But Audi refuses to give up on sedans and coupes. Credit the Teutonic monomania that requires a tit-for-tat escalation and diversification into every existing and invented market segment in which its rivals from BMW and Mercedes compete or don't. (An eminently sales-resistant five-door hatchback, the A5 Sportback, joins Audi's US car lineup in a couple months.) Whatever the instigation, we appreciate it. Cars are an intrinsically more efficient, and more fun, way to move people and goods around compared to SUVs. And Audi's new S4 sedan and S5 coupe prove that we live in a golden age of cars, especially enthusiast cars. At first glance, you might not notice much of a difference between the outgoing cars and these all-new models. Part of this is because the design is extremely evolutionary – though when you start with a pair of models that so elegantly nailed their respective categories, it makes sense not to smash the mold. Closer examination will reveal additional facets, creases, and muscularity in the revised designs. It will also reveal greater differentiation between the related pair, especially around the headlamps, grille, and hood, all of which are meant to be more sporting and exclusive on the two-door, a play to fit with its more sporting and exclusive nature. You might place your faith in other more magical ideas, but we're believers in evolution. The interiors of the cars are similarly evolutionary, and also far more similar. This is not a bad thing. Audi continues to excel in cockpit innovation. We credit it with reinventing the dashboard with the amorphously shaped LCD-screened Virtual Cockpit.

Next Audi R8 E-Tron could have 280-mile range

Just 265 miles of range on a single charge? Meh. That's what the folks at Audi might be saying about the Tesla Model S and its estimated range. Because the German automaker says the next iteration of the R8 E-Tron could go 450 kilometers on a charge, or about 281 miles. This information comes from Automotive News, which cites a presentation from Audi technology chief Ulrich Hackenberg at the company's annual press conference. The fact that the car will soon be available "upon request" is also news. The project was thought to be shelved until reports came out late last year saying that Audi figured out a way to upgrade its lithium-ion battery technology to double its range. Audi spokesman Brad Stertz said the company wasn't disclosing details related to if or when the car would reach North America or how much it would cost (we're guessing a really large number of dollars) but he did say it was notable that the project was back on track. Audi made news in the summer of 2012 when the R8 E-Tron set the "series production electric car" speed record with a 8:09.099 minute-time at Nurburgring thanks to a boosted top speed of more than 155 miles per hour.

Audi developing EV batteries with LG Chem, Samsung SDI

Audi is continuing to trickle out more details about a future electric SUV with a range of over 311 miles, and the Four-Ringed Brand now has a deal with LG Chem and Samsung SDI to use their cells in its battery design for the upcoming EV. The two companies are also agreeing to make investments in Europe to produce and supply parts there for the vehicle. "We will optimally integrate the innovative cell modules developed with LG Chem and Samsung SDI into our vehicle architecture, thus achieving an attractive overall package of sportiness and range," Dr. Ulrich Hackenberg, Audi Board of Management member for development, said in the deal's announcement. Hackenberg first publicized the EV during the brand's annual press conference this year. At the time, he confirmed that the model will use the same MLB 2 platform as the Q7 and set a launch date of early 2018. The vehicle reportedly carries the internal codename C-BEV, and a concept version might show up at September's Frankfurt Motor Show. Current rumors suggest that the EV will use a 90-kWh battery pack to achieve such a long range. Three electric motors could provide a total output of 500 horsepower and 516 pound-feet of torque. Related Video: POWERFUL BATTERY IN AUDI ELECTRIC CAR WITH CELL MODULES FROM LG AND SAMSUNG South Korean high-tech companies LG Chem and Samsung SDI to invest in European battery-cell production for Audi Battery-electric SUV with a range of more than 500 kilometers First battery-electric Audi SUV will combine sportiness and range with an emission-free driving system August 13, 2015 | INGOLSTADT, Germany -- Audi will develop the battery for a purely electrically powered sport utility vehicle on the basis of powerful cell modules from the South Korean suppliers LG Chem and Samsung SDI. The two Audi partners plan to invest in the cell technology in Europe and will supply the Ingolstadt-based car producer from their European plants. The new technology will give drivers of the Audi sport utility vehicle a range of more than 500 kilometers. "Together with our South Korean development partners, we are bringing production of the latest battery-cell technology to the EU and strengthening European industry with this key technology," stated Dr. Bernd Martens, Member of the Board of Management of AUDI AG for Procurement. The cell modules are to offer particularly high performance.