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Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.

Giant duck runs amok in Glasgow

Audi Allroad Shooting Brake showcar is a 124-MPGe hybrid E-Tron

The leaked images of the new Audi Allroad Shooting Brake that came out Friday showed us what the show car will look like, but it wasn't until the official press release came out today that we learned just how much E-Tron is hiding in its powertrain. Turns out, it's a lot. An 8.8-kWh lithium-ion battery can power the car for over 31 miles. The Allroad Shooting Brake is powered by a hybrid (gas-electric) powertrain that can put out a total of 300 kW of power (479.42 pound feet of torque) and, under the right circumstances, get the fuel efficiency equivalent of 123.8 mpg US, Audi claims. The gas side is made up of a 2.0-liter four-cylinder turbocharged engine, and then there's an electric motor on each axle. An 8.8-kWh lithium-ion battery can power the car for over 31 miles on battery power alone. There are three drive modes (EV, Hybrid and Sport). This is also the first time Audi has put its Allroad and E-Tron "form languages" together, which means this E-Tron Quattro "is not limited to paved roads" and can handle "light off-road conditions." The two electric motors help bring the car from 0-62 miles per hour in 4.6 seconds on up to a top speed of 155 mph. Audi has paid attention to shaving weight from the 3527-pound, four-seater, including making the wheels out of carbon-fiber reinforced polymer (CFRP) and using an aluminum underbody panel. We described some of the concept's visual hints in the original post (Q1?), and now Audi says that the car contains "a host of visual elements of future sports car models" (TT?). We will get our first real glimpse of the Allroad Shooting Brake show car at the Detroit Auto Show early this week, so look for live pics then, especially of the interior that is supposed to be reminiscent of an airplane and a user interface panel that is said to work like a smart phone. In the new press release, Audi's Ulrich Hackenberg said the Allroad Shooting Brake represents, "a concrete look into the near future," and we're totally fine with that. Crossover in a compact package: The Audi allroad shooting brake show car Crossover concept car is highly functional for recreational sports Powerful and efficient hybrid drive features two electric motors Prof. Dr. Ulrich Hackenberg: "A concrete look into the near future." Sporty, compact and versatile: It is with these attributes that the Audi allroad shooting brake makes its debut at the North American International Auto Show (NAIAS) in Detroit.