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Audi billboard tracks pedestrians like prison escapees

Audi's adaptive Matrix LED headlights can actively dim and direct light around the road to make driving safer at night. Unfortunately, the tech runs afoul of Department of Transportation rules, so it isn't currently available in the United States. For an idea of what you're missing, a marketing stunt for the new A4 in Belgium is illuminating the night and making pedestrians in the intersection more visible, and safer. The only problem is, it also makes them look like fugitives making an escape. From a giant billboard near the Brussels Central Station, the LEDs from a massive Audi A4 can light up whole intersection. Whenever a pedestrian or cyclist enters the area at night, they are tracked the whole way in a radiant pillar of blue luminescence. Based on this clip, the lights look bright enough to temporarily blind some passersby. Despite the unintended consequences, the stunt is still a very visible demonstration of Audi's headlight technology. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Woman wins Audi R8 Spyder on The Price Is Right, goes bananas

Of course, we love to tune into The Price Is Right to see average Americans spin the big wheel, play a round of Plinko or Cliff Hangers, and participate in the gladiatorial Showcase Showdown. But there is one reason, and one reason alone that the daytime game show has captivated us since its inception in 1972... 'A new car!!!'
Back in November, the show held a Dream Car Week that saw contestants get the chance to win whips like a Porsche 911 and a BMW 6 Series, amongst others. It must have been pretty successful, as the PIR team is back at it, this time giving away an Audi R8 Spyder with a sticker price of $157,300. That makes it the single most-expensive item given away in the show's history.
The R8's new owner, Sheree Heil, may not fit the image of a typical R8 driver - we anticipate she'll learn which side of the car to drive on after the show is over ­- but she is clearly tickled pink with her big win. Check out the insanity below.

Lego Speed Champions Ferrari F8 Tributo and 1985 Audi Sport Quattro S1 are 25% bigger

During a week when auto manufacturers are at the 2019 Los Angeles Auto Show debuting real, drivable cars, Lego has debuted two new toy car kits modeled after the 1985 Audi Sport Quattro S1 and the Ferrari F8 Tributo. The new models also show off an improvement to the Lego Speed Champions series: the kits are now 25 percent bigger. Lego is expanding its Speed Champions line of blocky car kits with two high-performance rides with very different purposes from very different times. One is a modern supercar, the other is a classic Group B rally car. The F8 Tributo is an inch high, five inches long, and three inches wide. It wears a clean red color scheme with a black splitter and black diffuser, and the only stickers are the headlights and the badges. The toy design carries over features of the F8 such as the hood and side body scoops, and the tiered taillights. and the rear engine cover. The S1, which is celebrating its 35th anniversary, has a much busier design. The main body of the car is white and yellow with retrolicious yellow body graphics. Black, gray and red striping add to the scheme, and "Audi," "Audi Sport," "Audi Team" and "quattro" stickers are seen on the body, the windshield, the hood and the rear wing. Clustered front rally lights, wheel flares, angular aerodynamic pieces and two sets of wheel designs help make the quattro look as authentic as possible. The car also comes with a miniature racer who can sit in the car and grip the stick shift. Both the Ferrari and the Audi will be released for January 2020. Each model is listed at $19.99, plus tax.