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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

Audi could enter F1 with McLaren partnership

HAMBURG — Audi's supervisory board will discuss on Wednesday ways for the company to enter Formula One, including via possible partnership with McLaren Automotive, two sources told Reuters on Tuesday, adding no decision has yet been made. The board of Volkswagen, which owns Audi, discussed the matter of getting a foot into the Formula One market at a meeting last week, said two sources who declined to be named. Audi CEO Markus Duesmann and Porsche CEO Oliver Blume were known as "ardent fans of Formula One", one source said. McLaren Automotive on Monday denied a report that Audi had bought the British luxury sportscar maker, but left the door open to technological collaboration "with relevant partners and suppliers." A spokesperson for Audi told Reuters it was "looking at various cooperation ideas" but did not confirm whether it was discussing a possible sale with McLaren. Acquiring the carmaker would put a second supercar in Audi's books alongside Lamborghini, which it has owned since 1998. German publication Automobilwoche reported on Sunday that Audi was particularly interested in the Formula 1 division. Watch episode 04 of the Autoblog Show: Motorsports Audi McLaren Porsche Volkswagen Racing Vehicles F1

Audi and FAW to launch A6 E-Tron in China

Audi and its Chinese joint-venture partner FAW have announced that they'll be building a production version of the Audi A6 E-Tron Concept, shown at the 2012 Beijing Motor Show. Based on the China-only long-wheelbase A6, the plug-in-hybrid model is being targeted specifically at the People's Republic.
Audi is promising a 50-kilometer (31-mile) electric range for the fuel-sipping sedan, although there are precious few details beyond that. We do know, though, that this will be a Chinese-built vehicle, with assembly slated for the FAW-Volkswagen joint-venture factory in Changchun. We presume we'll find out more when the Beijing Motor Show kicks off a few weeks from today.
"We are the market leader in China's premium segment and will continue systematically with the application of efficiency technologies. Audi is thus supporting the Chinese government's targets for the reduction of fuel consumption," said Dr. Dietmar Voggenreiter, the president of Audi China.