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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Autoblog Podcast #394

Episode #394 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Michael Harley talk about the possibility of a supercharged Dodge Viper, the Chevrolet Silverado Rally Edition, the newly released supercharger kit for the Honda CR-Z, and rumblings of an Alfa Romeo 6C. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #394: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Supercharged Viper Chevrolet Silverado Rally Edition Honda CR-Z Supercharged Alfa Romeo 6C In The Autoblog Garage: 2014 Ford Fiesta SE 2015 Cadillac Escalade 2015 Toyota Tundra TRD Pro 2015 Audi A8 L TDI Hosts: Dan Roth, Steven Ewing, Michael Harley Runtime: 01:32:30 Rundown: Intro and Garage - 00:00 Supercharged Viper - 44:25 Chevrolet Silverado Rally Edition - 55:19 Supercharged Honda CR-Z - 01:00:52 Alfa Romeo 6C - 01:07:29 Q&A - 01:13:41 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes

2018 Buick Regal TourX vs. wagon competitors: How it compares on paper

To the great joy of auto enthusiasts nationwide, wagons are back! Well, at least there's a few more of them. The latest is the 2018 Buick Regal TourX, which we just had our first drive of and found to actually be quite good with pleasant handling, solid power and plenty of space. But, how does the TourX compare to other cladded wagons? Well, let's dive into the specs and fire up the ol' spreadsheet maker for Buick Regal TourX vs Subaru Outback vs Audi A4 Allroad vs VW Alltrack vs Volvo V60 Cross Country. True, some are from mainstream brands and others are from luxury marques, but Buick straddles both realms, so it's appropriate to look at them all. Of course, there's more to these cars than just the numbers, but they're still important, and in the case of this class of crossover-aping wagons, can vary more than you'd expect. So check out the specs in the chart below, which are followed by more analysis and photos of each. Discover and compare other wagons and crossovers with our Car Finder and Compare tools. Engines and Transmissions When comparing powertrains, the Buick is far-and-away the winner as far as torque is concerned, and is in a nearly three-way tie for horsepower. Its 295 pound-feet of torque is 22 lb-ft more twist than the next-most-grunty Audi A4 Allroad. And in regards to power, the Buick's 250-horsepower engine is only down 6 hp to the most-powerful Subaru and its optional naturally aspirated flat-six, and just 2 hp less than the Audi. At the bottom of the pack is the Subaru Outback with the standard naturally aspirated flat-four, which only makes 174 hp and 174 lb-ft of torque. That may not seem too bad compared with the VW Golf Alltrack, which only makes 170 hp and 199 lb-ft of torque, but the VW is much lighter by between 200 and 300 pounds. Transmission-wise, there's quite a bit of variation in the group. The Regal TourX and the Volvo V60 Cross Country rely on eight-speed automatics, all Outbacks use CVTs, and the Alltrack and Allroad have dual-clutch automated manual transmissions with six and seven gears, respectively. But for people that want to shift for themselves, the only option is the Volkswagen, which offers a traditional six-speed manual transmission on the Golf Alltrack. Cargo and Interior Space One of the main reasons to buy a wagon is for the body style's large cargo capacity. And for the most space for things and stuff, you'll want to check out the Subaru and the Buick.