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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Electric 1960 Auto Union 1000S has vintage looks, modern power

If you want to buy a classic car but somehow feel a twinge of guilt about the old engine polluting too much, then it's worth taking a look at this 1960 Auto Union 1000S on eBay Motors. The owner removed the original three-cylinder, two-stroke and installed a fully electric powertrain. In place of the internal combustion engine, there's an Azure Dynamics three-phase AC24 motor to spin the front wheels, and it even has regenerative braking. Lithium-ion batteries replace the rear seat and extend into the trunk to supply 21.5 kWh of energy storage. The seller claims the Auto Union weighs 2,400 pounds, so the powertrain might be rather lively in such a light car. From the outside, this Auto Union is immaculate. The owner's body-off restoration includes powder coating the chassis and suspension and repainting the exterior in Ascot Grey with the white roof. The color scheme looks perfect on cars of this era. The interior now has a digital instrument cluster in the center of the dash. We could see this change upsetting some purists because of the clash between original and modern. However, the reupholstered fabric seats look amazing. The owner has covered 15,000 miles since the restoration, so any powertrain bugs have been worked out in that time. As of this writing, the bidding is at $15,100 with 28 bids and the reserve is not yet met. The auction ends Sunday, April 10. While the seller provides great photos with the sale, you can see the EV in motion below in a video Audi created about it in 2014.

Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad