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Audi SQ7 stars in Captain America: Civil War

When Captain America: Civil War hits theaters next month joining the Captain and all his friends and foes in the latest Marvel action movie will be the Audi R8 V10 Plus, A4, A7, and the new SQ7, launched last month in Europe with a trick new electric-charged diesel engine. We've been hopeful over the prospect of the SQ7 making its way across the Atlantic, and its inclusion in a major Hollywood blockbuster gives us new hope. To coincide with the film's debut (and highlight its product placement), Audi had the film's directors Anthony and Joe Russo direct this promotional clip entitled "The Chase" and starring the aforementioned SQ7. Given the hodgepodge of US and German license plates, it's hard to tell where the scene is supposed to take place, much less draw conclusions over the SQ7's arrival, but we remain hopeful just the same. The minute-and-a-half version is online only, but a 30-second spot will be hitting the airwaves this month before the movie hits theaters on May 6. Until then – and the hopeful arrival of the new performance crossover in North American showrooms – this will just have to hold us over, so sit back and enjoy. Audi returns to the Marvel cinematic universe for hero-versus-hero epic, Marvel's Captain America: Civil War April 18, 2016 | HERNDON, Virginia - Audi teams with Marvel Entertainment for May 6 release of Marvel's Captain America: Civil War - Featured models include the all-new 2017 Audi R8 V10 plus Coupe, 2017 Audi SQ7, 2017 A4 and 2016 A7 Sportback - Audi to release global advertising and marketing campaign to support the film Audi and Marvel Entertainment team up once again for the release of Marvel's newest blockbuster, Captain America: Civil War, set to be released in the U.S. on May 6, 2016. The collaboration continues the Audi brand's commitment to one of Hollywood's biggest franchises and its passionate fans. After nearly a decade of successful collaborations, the Audi and Marvel alliance remains strong. Multiple models from the luxury carmaker are featured in the film with a robust association that includes an advertising and marketing campaign kicking off with the World Premiere in Los Angeles. Released today, the campaign includes an exclusive digital video called "The Chase," directed by the film's directors Anthony and Joe Russo. Audi excites the Marvel universe by previewing a pivotal scene featuring the all-new Audi SQ7.

Audi first to bring LTE to the car later this year

It appears Audi will be the first to market with in-car LTE service later this year. We knew that BMW was working on LTE integration last year with its ConnectedDrive, and we've been told that, by the end of 2015, most General Motors products will have it, but LTE can be ordered on the S3 Sportback (pictured) as soon as July. Other models in the A3 line-up will add the option in November.
Inserting an LTE-enabled SIM card into the Audi's MMI navigation will make the S3 a WLAN hotspot that can quickly shuffle high-definition content from the cloud to the cockpit. It will also bolster Audi Connect services like Google Earth, Facebook and Twitter, e-mail, and streaming internet radio.
We've been told that we'll be offered the LTE option when the 2015 A3 sedan gets here in the spring of 2014. Since the service requires you to provide a SIM card, we expect that costs and data caps will be a matter between you and the service provider; speaking of which, Audi hasn't announced yet who that provider will be on this side of the Atlantic. The press release below has more details.

Audi kills off its 420-hp four-cylinder engine project

Audi's supercar-slapping, fire-breathing four-cylinder concept engine will remain just that, with Autoblog confirming that it has been internally killed off. Speaking at the launch of the TT RS, the engineering boss of Audi's Quattro GmbH division, Stephan Reil, said the Volkswagen Group had stopped all development of the 420-horsepower, 2.0-liter four it showed in the 2014 TT Quattro Sport Concept car (above). Despite previous assurances that Quattro had roles for both the EA888-based engine and Audi's wildly charismatic 2.5-liter, five-cylinder motor, post-Dieselgate reality has killed the smaller engine. "The 400-horsepower EA888 engine is dead," Reil said. The EA888 engine was conceived and developed by the same man behind AMG's powerhouse 2.0-liter four. Friedrich Eichler left AMG to become the Volkswagen Group's gasoline engine development go-to guy, and he was confident the 420-hp engine could be turned into a production car quickly, as was then-Audi development boss, Ulrich Hackenberg. It was even suggested that because the EA888 engine family bolted straight into the Volkswagen Group's ubiquitous MQB small-car architecture, the little powerhouse could be cheaply and quickly dropped into any of the company's cars that needed an image boost. Since then, Quattro has elevated the five-cylinder motor, switching it to an all-alloy block with a magnesium oil pan to cut down its weight while boosting its power and torque levels. Where the four-cylinder engine was shown with 420 hp and 332 lb-ft of torque, the production version of the TT RS's new five-cylinder engine totes 400 hp and 354 pound-feet of torque. The smaller engine's proponents claimed a 0-62 mph acceleration figure of just 3.7 seconds for the concept TT that carried it, and it might not be a coincidence that the all-new TT RS claims exactly the same figure. The 2.0-liter motor had a torque peak that arrived at 2,400 rpm and began to taper off at 6,300 rpm, while its power apexed at 6,700 rpm, thanks in part to a turbocharger that could feed it up to 1.8 bar of air. Flip to the TT RS' data and you're looking at more torque at lower revs and a touch less power, but at higher revs. That's not a lot of wriggle room for the concept engine to operate, especially when the perceived value of the five-cylinder engine is higher than the four, and the four's development and production costs would be higher than the five's.