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Audi buys Ballard fuel cell patents for $80 million

While some auto companies (e.g., Toyota and Hyundai) are giving away some hydrogen fuel cell patents, others are paying a pretty penny to gain access to the H2 tech. Audi announced today that it has purchased a suite of fuel-cell patent from Ballard Power Systems. The deal between Volkswagen Group and the Canadian fuel cell pioneer is worth over $80 million US. Unsurprisingly, the value of Ballard's stock shot up about a dollar (to $2.61 as of this writing) on the announcement. VW and Ballard will also extend their development agreement, originally scheduled to end in 2017, to March 2019, and possibly another two years after that. Thus far, the deal – which revolves around the "design and manufacture of next-generation fuel cell stacks" for VW's H2 demonstration program – and Ballard says it is a leader in "critical areas of fuel cell product design – including the membrane electrode assembly (MEA), plate and stack components – along with certain testing and integration work." At the LA Auto Show last fall, VW showed off a Golf SportWagen and a Passat with a hydrogen hybrid HyMotion powertrain as well as a Audi A7 Sportback H-Tron Quattro. Audi buys fuel-cell patents from Ballard Power Systems Development agreement with Ballard extended until 2019 Audi's Head of Development Prof. Hackenberg: "The entire VW Group will use these patents." Ingolstadt/Burnaby, February 11, 2015 – AUDI AG has acquired a package of patents relating to fuel-cell technology from Ballard Power Systems Inc. In addition, the Volkswagen Group has extended its cooperation with the Canadian clean energy company until 2019. The purchase of these patents will provide new impetus for the development of fuel-cell drive systems at Audi, VW and the Volkswagen Group. As explained by Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at AUDI AG and responsible for the steering of the development departments of all brands in the VW Group: "Audi is acquiring these strategically important patents for the entire group and will make them available to all the brands. In this way, we are securing crucial expertise that will provide new impetus for the further development of this technology." Ballard Power Systems Inc. is based in Burnaby, Canada, and is one of the world's leading companies in the technology of proton exchange membrane fuel cells.

2017 Audi R8 First Drive

You might think the new Audi R8 is a Lamborghini in a business suit. You'd be wrong; the Huracan is an R8 in a Heinlein shock trooper suit. This is the most raucous, rowdy Audi yet, and it's most certainly a supercar – even when parked next to its bawdier Italian cousin. Although the Huracan has been on the street for nearly a year now, the new R8 and the Lambo were developed in parallel. Audi handled most of the engineering workload, with the Huracan receiving Lamborghini's styling and tuning finesse on top of its Audi-built V10 engine and seven-speed dual-clutch transmission. The R8 gets Audi's motorsports-inspired best. Tally it all up and you have two very different cars built from very similar components. Of course, that could also be said of the R8 and its racing doppelganger, the R8 LMS, the racecar built for WEC endurance racing. That car, in fact, is more closely related to the R8 than is the road-going Huracan – the wheelbases are the same, 50 percent of the parts are shared, and the bodies-in-white are built on the same line. The racecars are pulled off line for occasional tweaks or additions, then slotted back in to run through most of the same workflow as the R8s that will eventually end up on the streets. Like a new pair of your favorite shoes, the new R8 is familiar and foreign at the same time. This development program pulls from the best of a legendary supercar brand's flair for presence and idiosyncrasy. It also takes lessons from the company's customer racing effort, as well as Audi's own impeccable taste in road manners and clean, elegant design. The end result is an inspired supercar with daily-driver comfort and a surprisingly aggressive side. Like a new pair of your favorite shoes, the new R8 is familiar and foreign at the same time. It's more comfortable and compliant on the street, thanks to a new chassis that's 40 percent stiffer, allowing for a more forgiving suspension tune. The completely reworked 5.2-liter V10 engine has a Great White bite to go with its Rottweiler bark, but only after you provoke it from polite mode with a press of either the Drive Select button or the exhaust sound switch. The seats are comfortable – that can be said for both the standard sport seats or optional carbon-shell, race-style buckets. Wrapped in a cabin that's much more futuristic and forward-looking than the last R8, the overall driving experience is refined, luxurious, and high-tech.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.