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Audi to launch 600-hp RS6 Avant Plus?

Much to the dismay of many - but apparently not enough - there's a whole category of power wagons available overseas that we just can't get our hands on. While the Mercedes-Benz E63 AMG Estate and Cadillac CTS-V Sport Wagon are both available Stateside, the recently revised Mercedes-Benz CLS63 AMG Shooting Brake, the Jaguar XFR-S Sportbrake we recently drove at the Nürburgring and the Audi RS6 Avant remain out of reach for American buyers. They all stand on more-or-less equal footing, with forced-induction V8s producing around 550 horsepower. But Audi is apparently taking things over and above with a new RS6 Plus.
Revealed ahead of schedule on a British dealer's website (which leaked details accompanied by a stock photo of the existing model), the RS6 Avant Plus will apparently keep the same 4.0-liter twin-turbo V8, but upgrade from 560 hp to a nice, round 600 to put it ahead of the competition and in league with supercars. Considering that the existing RS6 Avant is already capable of cracking the four-second barrier to 60 and tops out at over 190 miles per hour, we're sure the Plus version will positively annihilate the Autobahn, all while bringing your whole family along for the ride.
Unfortunately it doesn't look any more likely that Quattro GmbH's latest Plus model will make the transatlantic journey to American showrooms, but we can hope that maybe Audi will perform similar modifications on the RS7 Sportback we do get here.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad