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Sunday Drive: Taking a gaze into the automotive crystal ball

Mankind has long been fascinated by the future. So it makes sense that this past week's top stories were all about cars, trucks, and SUVs that won't be hitting the market until the 2019 model year. And right at the top of the list is the Ram 1500. We've come to know Ram as the truck maker that styles its pickups with cues cribbed from big rigs, but that look has slowly evolved over time into something uniquely its own. The next Ram 1500 continues this trend, with a newly refined look that we can't wait to see in person. Up next is the 2019 Chevy Silverado. Pickup trucks have been, continue to be, and will remain the best-selling vehicles in America. And General Motors is a leader in the field, with two distinct offerings with which to entice buyers, one from the bread-and-butter Chevrolet brand and one wearing the slightly more upscale GMC badge. The Chevy looks to get LED lighting elements for 2019, which ought to keep the truck from looking dated when compared to the Ford F-150 and the previously mentioned Ram 1500. From there we move past pickup trucks and into SUVs and sedans. The 2019 Jeep Cherokee looks to get toned down a bit with its next refresh, and the '19 BMW 3 Series continues its slow evolutionary journey at the top of its aspirational sales pedestal. Finally, spy shots give way to official production reveals for the 2019 Audi A7 and Polestar 1. This pair of European luxury cars won't compete with one another – one is a rakish hatchback and the other a sports coupe – any further than for the eyeballs of our readers, but both proved popular enough to merit inclusion in our weekly roundup. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2019 Ram 1500 spotted without the classic crosshairs 2019 Chevy Silverado spied with new LED accents 2019 Jeep Cherokee reveals a much more normal face 2019 BMW 3 Series spy shots reveal production lights, new interior details 2019 Audi A7 revealed: More torque, refined styling Polestar 1 First Look | The 600 horsepower hybrid Scandinavian Green Audi BMW Chevrolet Jeep RAM Volvo Truck Hatchback SUV Future Vehicles Hybrid Luxury Performance Sedan sunday drive polestar 1

Audi E-Tron Sportback Concept previews 2019 production model

Audi has revealed the E-Tron Sportback concept it has been teasing ahead of Auto Shanghai. The all-electric model, the automaker says, previews a production model slated for 2019. Audi will launch an electric SUV with a driving range of 311 miles in 2018. "Following close on its heels, in 2019," says Audi Chairman Rupert Stadler, "comes the production version of the Audi E-Tron Sportback – an emotional coupe version that is thrillingly identifiable as an electric car at the very first glance." The E-Tron Sportback is powered by three electric motors – one on the front axle, and two on the rear ­– providing a total 320 kW (429 horsepower), with a boost mode that ups that output to 370 kW (496 hp). It's capable of a 0-62 mile per hour sprint of 4.5 seconds. A liquid-cooled 95-kWh lithium-ion battery provides 311 miles of driving range (on the European cycle). The concept features Audi's singleframe grille, with an illuminated four-ring logo. The front of the car is shaped for optimal airflow, and the dip in the hood also gives it a uniquely sporty look. Its front fascia integrates lighting that not only illuminates the road, but can project animations or provide communicative signals to other drivers or pedestrians. Its 23-inch wheels are imposing, giving the car a muscular stance. Side mirrors are replaced by slender cameras, which improve airflow and provide a better view of the car's surroundings, helping to eliminate blind spots. By revealing the E-Tron Sportback concept in China, Audi is acknowledging the significance of the country's electric vehicle market. "There are already about 150,000 charging stations in the country, with another 100,000 due to come on stream by the end of 2017," notes Audi Board Member for Marketing and Sales, Dr. Dietmar Voggenreiter. "We are well equipped for this rapid growth. In the next five years we will be offering five E-Tron models in China, including purely battery-powered vehicles with ranges well in excess of 500 kilometers (310.7 miles) such as the Audi E-Tron Sportback." Related Video: Featured Gallery Audi E-Tron Sportback Concept View 34 Photos News Source: Audi Green Auto Shanghai Audi Green Automakers Technology Electric e-tron audi e-tron Auto Shanghai 2017

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.