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The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

Audi drives Laurel Canyon in reverse

With all its many twists and turns and narrow lanes, driving down Laurel Canyon Boulevard in Los Angeles demands your attention under the best of conditions. The driver caught on this video, however, is clearly not giving it his best. The driver behind the wheel of this new Audi – an S5 or maybe even an RS5 coupe, if our eyes and the low resolution don't deceive us – opted to drive down the canyon road entirely in reverse, with a woman in the passenger seat. The incident was caught on video by one Kevin Zanazanian, another motorist following behind. (Or would that now be considered in front? We're all turned around here). Fortunately the driver appears to have taken things at a rather leisurely pace. Which is a good thing, or at least a mitigating factor. While cars are designed to be able to back up, unless you're a stunt driver on a closed set, they're not meant to do so at speed. But then they're not meant to be driven backwards for extended lengths of time or distance, either. That's why local authorities are reportedly trying to track down the driver, who could have been held accountable for any number of infractions had he been caught in the act - including driving right through a red light, backwards, from the turning lane, across Hollywood Boulevard. With the video footage now in hand, the LAPD's West Traffic Bureau is reportedly working to determine who it belongs to, and who can be held liable for this stunt. With no injuries or damage reported, KTLA reports that the charges (however many of them) would not amount to more than misdemeanors. Related Video News Source: KTLA Government/Legal Audi Videos audi s5

Audi billboard tracks pedestrians like prison escapees

Audi's adaptive Matrix LED headlights can actively dim and direct light around the road to make driving safer at night. Unfortunately, the tech runs afoul of Department of Transportation rules, so it isn't currently available in the United States. For an idea of what you're missing, a marketing stunt for the new A4 in Belgium is illuminating the night and making pedestrians in the intersection more visible, and safer. The only problem is, it also makes them look like fugitives making an escape. From a giant billboard near the Brussels Central Station, the LEDs from a massive Audi A4 can light up whole intersection. Whenever a pedestrian or cyclist enters the area at night, they are tracked the whole way in a radiant pillar of blue luminescence. Based on this clip, the lights look bright enough to temporarily blind some passersby. Despite the unintended consequences, the stunt is still a very visible demonstration of Audi's headlight technology. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.