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Volkswagen decides to keep Lamborghini and Ducati, transfers Bentley to Audi

Investors in the market for a high-end Italian manufacturer that peddles performance will need to keep looking. Volkswagen announced it will hang on to Lamborghini and Ducati in the foreseeable future. Executives in Wolfsburg, Germany, are making far-reaching changes to the Volkswagen Group to reboot it with a big focus on technology. Credible rumors claimed that the people in charge of the carmaker wanted to carve out Lamborghini — which owns Ducati — and ultimately list it, or at least a chunk of it, on the stock market in order to fast-track the group's electrification strategy. Going electric is expensive, so selling Lamborghini would have helped fund the expansion, and high-octane supercars don't easily go hand-in-hand with zero-emissions cars. "Volkswagen needs to change from a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering to a digital company that reliably operates millions of mobility devices worldwide," summed up Herbert Diess, the group's boss, during a September 2020 meeting. His team ultimately decided not to fully divest both brands. It's too early to tell whether part of Lamborghini will be listed on the stock market, as some insiders have suggested, or if those plans are off the table, too. Changes are coming to Bentley as well. While it's not being spun off either, it will fall under the Audi umbrella starting on March 1, 2021. Volkswagen explained linking the two companies will "allow for synergies to be achieved as part of the electrification strategy of the two premium brands," a statement which suggests they will share a growing number of components during the 2020s. Unverified rumors claim that Bentley will notably get its own version of an ultra-luxurious electric SUV code-named Landjet that Audi is currently developing. We've reached out to Bentley for more details, and we'll update this story if we learn more. Bugatti's future wasn't mentioned in the release; unconfirmed reports suggest it will be traded for a stake in Croatian start-up Rimac. Volkswagen's supervisory board also reaffirmed its support for Diess, who was appointed CEO in 2018 and who has played a significant role in the company's transformation. Finally, the board approved the development of what a statement refers to a future leading electric vehicle sold by the Volkswagen brand that will be developed and manufactured in Wolfsburg.

Audi wants to tattoo your car with a new paint etching process

Those tribal stickers have sort of gone out of style, so Audi has developed a new technique that allows owners to have matte, tattoo-like images etched onto their cars. While initially available on the Audi R8 and R8 Spyder, the technique can be applied to any model, and it goes on after the component has been painted. The process is relatively simple. Audi places a template on the car with the desired design - like the Audi Sport logo in the image above - and then uses a special powder to basically sandblast the paint, roughening the surface of the clear coat. The result is a matt area with a depth of just a few thousandths of a millimeter, less than the width of a human hair, that's basically a permanent decal. Audi can currently handle images up to one meter square and will accept nearly any image that doesn't violate third-party copyrights, presumably excluding any obscene image as well. Just wait for someone to test the limits on that one. The cool thing about the process is that it can be applied at pretty much any point in the car's life. This means any vehicle is a candidate for customization and that an owner could purchase the car at a dealership and have the custom graphic applied afterward. Because the powder affects the paint surface, the image is more resilient than a wrap or sticker. The new option is limited to the side blades on the R8, but Audi will be extending it to other models in the future through its Exclusive program. And while it might affect the resale value of the car, it's a heck of a lot less painful than a tattoo. Related Video: News Source: AudiImage Credit: Audi Auto News Design/Style Audi Technology Convertible Coupe Performance paint customization

2018 Audi A5 gets a manual and S5 gets 369 lb-ft of torque

Update: A previous version of this post incorrectly stated that the A5 was the only Audi model to offer a manual transmission with the 252-horsepower inline-four. Audi will offer the same combination on the A4 in the near future. The text has been updated to reflect this. When Audi revealed the new A5 and S5 coupes, we knew the elegant lines of the European model would come to the United States. But the big question was, would the drivetrains, and in particular, the manual transmission, come along? The answer is yes. The 2018 A5, with its 252-horsepower, 273 lb-ft of torque turbocharged four-cylinder, will be offered in America with both a seven-speed dual-clutch transmission, and a classic six-speed manual. These combinations will take an A5 to 60 mph in 5.6 or 5.7 seconds, respectively. The A4 sedan will also offer the manual with the same engine soon, in case you need an extra pair of doors. The four-cylinder model is also the only A5 model with a manual, since the turbocharged V6 S5 only comes with an 8-speed automatic. To make up for a lack of shifting involvement, drivers can take advantage of the S5's readily available torque. Like the Euro-spec model, our S5 will come with 369 lb-ft of twist, and it peaks at a stunningly low 1,350 rpm. That torque, combined with the engine's 354 horsepower, launches the S5 to 60 mph in 4.4 seconds. Every type of A5 or S5 also funnels its power through a Quattro all-wheel-drive system with torque vectoring. A5 owners can also personalize how their cars ride and handle, with either a sport suspension with different sway bars, shocks, and springs, or with the comfort adaptive damping suspension. The latter uses constantly adjusting electronic shocks for improved ride. The S5 has an available sports adaptive suspension that works similarly, as well as a dynamic steering option that can change steering ratios. Capping things off is an extensive list of gadgets and safety features, some standard, such as the LED interior lighting and panoramic sunroof, and others optional, such as Audi's Virtual Cockpit LCD instrument cluster and lane keeping assist. A new feature for the A5 line is the MMI touch system, which allows drivers to write in characters with their fingers. Something Audi hasn't revealed about the A5 and S5 is the pricing and availability, but those details should come soon. Related Video: Featured Gallery 2017 Audi A5 View 27 Photos Image Credit: Audi LA Auto Show Audi Coupe Luxury Performance quattro audi s5