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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2018 Audi SQ5 will use 48-volt electric supercharger

It seems like 48-volt electric systems and electric compressors are becoming relatively mainstream, and Audi will be adding another vehicle powered by this emerging technology in 2017, according to comments Audi powertrain chief Oliver Hoffman made to Autocar. Hoffman said the upcoming SQ5, probably a 2018-model-year vehicle, will use a version of the electric compressor technology that debuted on the SQ7. While the SQ7 uses two gas-driven turbochargers and one electric compressor, the SQ5 will likely only use one conventional turbo and one e-compressor. That should allow it to make 365 hp, but 390 hp is possible from the system and may hint at room for a more powerful SQ5 Plus down the road. Remember, the European SQ5 uses a 3.0-liter TDI engine, and that's the same basic engine that will power the new SQ5 with the addition of the new forced induction system and 48-volt electrics. And also remember that the US-market SQ5 uses a supercharged 3.0-liter gasoline engine, not the TDI unit, which is one of the reasons it's still on sale in the wake of the TDI scandal. Torque is the real differentiator: the current US-market SQ5 makes 354 hp and 347 lb-ft of torque, while the current Euro-market SQ5 Plus makes a massive 516 lb-ft. No word yet on how the dual-compressor system on the upcoming SQ5 will affect torque numbers, but expect the new engine to again have considerably more twist than its gas-powered US-market counterpart. Related Video: News Source: Autocar Green Audi Technology Emerging Technologies Crossover SUV Diesel Vehicles Performance audi sq5 48-volt system

2015 will be the biggest year ever for cars at CES

Like the SEMA Show, major automakers are paying increasing attention to the CES, with 2015 expected to be one of the most auto focused yet. Ford, Volkswagen, Toyota, General Motors, Hyundai, Mazda, Audi, BMW and Fiat Chrysler Automobiles will all be in attendance when CES 2015 kicks off next week, taking up a record-breaking 165,000 square feet of space at the Las Vegas Convention Center. "We've come a long way from a single car on a carpet," Ford's Alan Hall told Bloomberg. Unlike SEMA, or a more traditional auto show, like the upcoming festivities in Detroit, CES doesn't necessarily focus on entire cars or the way they perform, but on the way our technology will interact with vehicles, and in how those vehicles will deliver information to drivers. "CES has become a major launch point for a lot of the big automakers," IHS tech analyst Mark Boyadjis told Bloomberg. "CES is a way for them to get on a global stage for technology." As for what kind of wares automakers will trot out in Las Vegas, we already know that BMW will show off an autonomous i3 electric car that can navigate its way through a multistory car park and can be hailed via a smartwatch app. According to Bloomberg, Hyundai will show off its own smartwatch app for the Genesis sedan, while Audi and Mercedes-Benz will show off autonomous vehicles next week. Automakers won't be the only companies looking to capitalize on CES. Tech firms, like chipmaker Nvidia, are becoming increasingly involved in the automotive game and will be in town showing their wares off to OEMs. "Two years ago, our booth would have been filled with PCs and people playing video games," Danny Shapiro, Nvidia's senior director for automotive business, told Bloomberg. "This year we made a strategic decision to shift the focus of the booth on automotive and de-prioritize some of the other things." Needless to say, you can expect to see a lot of news out of Las Vegas come next week. Stay tuned. News Source: BloombergImage Credit: Julie Jacobson / AP CES Audi BMW Chrysler Fiat Ford GM Hyundai Mazda Toyota Volkswagen Technology CES 2015